Brief Title:
It’s like Ibizia in the snow
The Brief:
Design some form of a holiday brochure for next years Snowbombing festival.
Concept / Proposition:
Inform the audience & promote the festival so that not only will they know everything about Snowbombing but they feel they have to go.
Considerations:
What information is there to include? Are there details of more importance than others? If so hierarchy will become an issue you must address.
What can a holiday brochure be, what forms can it take? Think a little outside the box, afterall this is Snowbombing not a family holiday to cornwall.
Target Audience:
18-40 boarders, skiers, music enthusiasts, outgoing / sociable / exciting males & females.
Uni winter sport teams.
Tone of Voice:
Mythical, Musical, Exciting
Background:
Snowbombing is a popular and ever-growing winter sport & music festival. It has been running since 2000 across a number of resorts, however from 2005 it has always been hosted by the Austrian resort of Mayrhofen.
The festival has seen many a great artists play, from Madness to FatBoy Slim, Grandmaster Flash to Dizzee rascal, plus pretty much all the big names within electronic and dance music.
Mandatory Requirements:
Holiday brochure for Snowbombing 2011
Deliverables:
An appropriate presentation of your designs.
Boards presenting your design process & development.
. Print & Digital version
. Packaging for the brochure, envelope / cellophane wrapping.
Studio Deadline:
7th December
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