Brief Title:
It’s like Ibizia in the snow
The Brief:
Design some form of a holiday brochure for next years Snowbombing festival. Of which will be a supplement inside the Metro newspaper.
Concept / Proposition:
Inform the audience & promote the festival so that not only will they know everything about Snowbombing but they feel they have to go.
Considerations:
What information is there to include? Are there details of more importance than others? If so hierarchy will become an issue you must address.
What can a holiday brochure be, what forms can it take? Think a little outside the box, afterall this is Snowbombing not a family holiday to cornwall.
Target Audience:
18-40 boarders, skiers, music enthusiasts, outgoing / sociable / exciting males & females.
Tone of Voice:
Mythical, Musical, Exciting
Background:
Snowbombing is a popular and ever-growing winter sport & music festival. It has been running since 2000 across a number of resorts, however from 2005 it has always been hosted by the Austrian resort of Mayrhofen.
The festival has seen many a great artists play, from Madness to FatBoy Slim, Grandmaster Flash to Dizzee rascal, plus pretty much all the big names within electronic and dance music.
Mandatory Requirements:
Holiday brochure for Snowbombing 2011
Deliverables:
An appropriate presentation of your designs.
Boards presenting your design process & development.
.Informational Brochure / Booklet
.Poster insert
Showing posts with label Brief Three. Show all posts
Showing posts with label Brief Three. Show all posts
Tuesday, 14 December 2010
Final Boards
Final boards for the project, ended up with 5 boards for this one. A good number I feel to fully show a brief.
Again another brief Im really happy with, something else that I am proud to have done and will be going in the ol' portfolio.
First editorial I've ever done an all.
BIG.
Photography for Boards
Here are a number of photos I took of the products, for documentation and also the boards. Getting a good mixture of close ups and full image, giving me a lot of options when coming to making the boards up.
The Booklet:
Booklet & Poster in context:
Context
Here showing the products in its context of being a supplement in the Metro, fits in beautifully.
Printed Products / Posters
Poster printed. Different stock to the booklet, I wanted to use a white stock so the type on the poster would stick out, keeping its brightness. So went for a standard matt. This also makes it durable enough to be a poster.
Really happy with this, obviously inside the booklet it is folded, when open it looks like this...
and in a promotional context...
Printed Products / Booklet
After making the changes and improvements to the booklet I was ready to print, here is the outcome....
Chose to print on sugar paper as it was something I've used of late and whatever I have printed onto it has looked pretty sweet. Also fits well with being inside a newspaper, similar material, nothing too bulky, easy to fold and lightweight.
The print itself went pretty well I thought, everything is clear and legible which was the concern so I overcame that, yet I managed to keep the style I wanted. The grey colour used may be a little questionable, think the colour of the paper made it a little darker, but that is the only really niggle I could have at it.
Tuesday, 7 December 2010
Final DPS's
The final DPS's after making the improvements, making sure you can read everything! Having the pages balanced and even, adding the days to the dates, and getting rid of that grid and perfecting all the copy and basically getting it ready for print!
Now just need to print it, the stock being sugar paper.
Now just need to print it, the stock being sugar paper.
New DPS Development
Back on revamping the booklet on its proper size, making changes and improving on what Graham had mentioned on. Increasing the text from 8 - 10 with a leading of 10 I bevlieve. Also slightly darkening the background grey colour. Also sorting out the copy in terms of hyphenations and what not. The biggest thing was now, having larger copy finding an even layout of all the copy over the two pages, keeping all assets from the early designs. Took a while but I think I'm getting there.
Typography feedback
The day before going to print I took the final DPS's to Graham and told him simply, tell me whats shit about it! He had a field day, the swine.
Over the following discussion a few areas of concern were discussed, coming out with positive solutions, which was nice.
To start with something positive Graham mentioned how the style of and look of it was good, strong and effective towards my target audience. However there were concerns and certain issues to talk of:
Firstly, when I told him I planned to print on sugar paper he basically said that a lot of the text will be hard to read, concerning the light tones of colour, reversing the type out the size and typeface of the copy are all in such a style that they reduce a % of legibility. Apparently you lose 10% with small size (8pt) lose another 20% with reversing out, 10% on pale colour, in other words there wasn't a chance this was going to work in sense of something to be read easily.
This was overcome with advice from Graham, to slightly increase pt size / leading and darken the background colour. Finding a compromise concerning all these would hopefully keep my wanted style and similar layout but keeping it easy to read.
Graham also had beef with my grid system, I was using a 8 column grid per page, 12mm side margins with 16mm top and bottom margins. The text because of this all looked a bit hefty to one side of the page, this needing to be sorted. Considering I didn't have too much text this grid was deemed far too much, and if anything pointless for anything.Instead I should be using 2 / 3 / 5 column. Graham went further to say that I clearly had a good eye and to just rely on that and not use a grid as such, this was lovely news! I don't need no grids, bitch!
The front page was commented on, being asked what days am I going for? Which was a really good question, as I didn't actually have a clue what it was. This being because Snowbombing don't include it in any of their design / promo work. So I could get on that, producing some clever more informative design that what is already out there.
Lastly the way I had gone about laying out the copy, Graham dropped a bollock. I had messed about with the alignment and I had got rid of all hyphenations manually, which was very silly of me to do as there is a button that does it for you. Me doing it however screwed all the text right up! So I also had to go away and change that!
Thankfully the following day the print room was closed, but saying that I wouldnt have been able to print it since I needed to drastically change it essentially.
What I also foolishly did was to design the document in A4 even though I was never going to design it to that scale. So I had to take my designs to a different size format anyway, but now this shall take a lot longer as I have to re-organise everything essentially!
The new paper size being 230mm x 335mm, this being a perfect size to fit inside the Metro comfortably, the poster dimensions also being founded by this, as it has to fit inside the booklet, inside the newspaper.
Over the following discussion a few areas of concern were discussed, coming out with positive solutions, which was nice.
To start with something positive Graham mentioned how the style of and look of it was good, strong and effective towards my target audience. However there were concerns and certain issues to talk of:
Firstly, when I told him I planned to print on sugar paper he basically said that a lot of the text will be hard to read, concerning the light tones of colour, reversing the type out the size and typeface of the copy are all in such a style that they reduce a % of legibility. Apparently you lose 10% with small size (8pt) lose another 20% with reversing out, 10% on pale colour, in other words there wasn't a chance this was going to work in sense of something to be read easily.
This was overcome with advice from Graham, to slightly increase pt size / leading and darken the background colour. Finding a compromise concerning all these would hopefully keep my wanted style and similar layout but keeping it easy to read.
Graham also had beef with my grid system, I was using a 8 column grid per page, 12mm side margins with 16mm top and bottom margins. The text because of this all looked a bit hefty to one side of the page, this needing to be sorted. Considering I didn't have too much text this grid was deemed far too much, and if anything pointless for anything.Instead I should be using 2 / 3 / 5 column. Graham went further to say that I clearly had a good eye and to just rely on that and not use a grid as such, this was lovely news! I don't need no grids, bitch!
The front page was commented on, being asked what days am I going for? Which was a really good question, as I didn't actually have a clue what it was. This being because Snowbombing don't include it in any of their design / promo work. So I could get on that, producing some clever more informative design that what is already out there.
Lastly the way I had gone about laying out the copy, Graham dropped a bollock. I had messed about with the alignment and I had got rid of all hyphenations manually, which was very silly of me to do as there is a button that does it for you. Me doing it however screwed all the text right up! So I also had to go away and change that!
Thankfully the following day the print room was closed, but saying that I wouldnt have been able to print it since I needed to drastically change it essentially.
What I also foolishly did was to design the document in A4 even though I was never going to design it to that scale. So I had to take my designs to a different size format anyway, but now this shall take a lot longer as I have to re-organise everything essentially!
The new paper size being 230mm x 335mm, this being a perfect size to fit inside the Metro comfortably, the poster dimensions also being founded by this, as it has to fit inside the booklet, inside the newspaper.
Monday, 29 November 2010
Sizes and Poster Design
So coming to a final decision on size for my booklet / brochure whatever you want to call it!
Considering the context in more depth in my last post I went on to measure the Metro, find the dimensions of that, then reduce a few cm and bang, I've got my format, bearing in mind it will also have to fit inside various magazines.
From this then figure out the possible sizes for the poster insert, The poster being a keep sake, something to put on your wall / notice board / office etc. The content of which is simply the line up for the festival, So the bigger the better really.
INSERT DIMENSIONS OF POSTER AND BOOKLET.
With the dimensions in place, went on to mess around designing the poster...
Came to a point in the design process, where I had to decide whether to keep the exact same style and colour scheme as the booklet or have something a bit different. Think I did it by accident but turning one box black really made it stand out, specially with the blues / white and greys for the text. It made me think that as it was a poster with the line-up on it should stand out and grab the eye, this being something that the black did more than the blue. So decided to mix it up a bit...
Until I got to this, Off A format, should get 2 of these prints to 1 A1 print.
The poster is folded in half, having this as the front, the blue being the top and white bottom.
Then when folded out on the other side, the line up!
Fairly quick but successful design I feel, had nothing but good feedback on it, hopefully will be just as good when printed. Not sure on stock at the moment, for the booklet I intend to use sugar paper, after the successful prints I've had so far using off white, news print I thought I'd continue with it. For the poster though im not too sure, half tempted to try satin, not gloss, think that might be bit too much, but want white paper to make the white stand out and bright! If I had any money, I would print tests on al sorts of paper but it's become far too expensive considering the amount of work I am producing at the moment.
Considering the context in more depth in my last post I went on to measure the Metro, find the dimensions of that, then reduce a few cm and bang, I've got my format, bearing in mind it will also have to fit inside various magazines.
From this then figure out the possible sizes for the poster insert, The poster being a keep sake, something to put on your wall / notice board / office etc. The content of which is simply the line up for the festival, So the bigger the better really.
INSERT DIMENSIONS OF POSTER AND BOOKLET.
With the dimensions in place, went on to mess around designing the poster...
Came to a point in the design process, where I had to decide whether to keep the exact same style and colour scheme as the booklet or have something a bit different. Think I did it by accident but turning one box black really made it stand out, specially with the blues / white and greys for the text. It made me think that as it was a poster with the line-up on it should stand out and grab the eye, this being something that the black did more than the blue. So decided to mix it up a bit...
Until I got to this, Off A format, should get 2 of these prints to 1 A1 print.
The poster is folded in half, having this as the front, the blue being the top and white bottom.
Then when folded out on the other side, the line up!
Fairly quick but successful design I feel, had nothing but good feedback on it, hopefully will be just as good when printed. Not sure on stock at the moment, for the booklet I intend to use sugar paper, after the successful prints I've had so far using off white, news print I thought I'd continue with it. For the poster though im not too sure, half tempted to try satin, not gloss, think that might be bit too much, but want white paper to make the white stand out and bright! If I had any money, I would print tests on al sorts of paper but it's become far too expensive considering the amount of work I am producing at the moment.
Revised Brief
Brief Three
It’s like Ibizia in the snow
The Brief:
Design some form of a holiday brochure for next years Snowbombing festival.
Concept / Proposition:
Inform the audience & promote the festival so that not only will they know everything about Snowbombing but they feel they have to go.
Considerations:
What information is there to include? Are there details of more importance than others? If so hierarchy will become an issue you must address.
What can a holiday brochure be, what forms can it take? Think a little outside the box, afterall this is Snowbombing not a family holiday to cornwall.
Target Audience:
18-40 boarders, skiers, music enthusiasts, outgoing / sociable / exciting males & females.
Uni winter sport teams.
Tone of Voice:
Mythical, Musical, Exciting
Background:
Snowbombing is a popular and ever-growing winter sport & music festival. It has been running since 2000 across a number of resorts, however from 2005 it has always been hosted by the Austrian resort of Mayrhofen.
The festival has seen many a great artists play, from Madness to FatBoy Slim, Grandmaster Flash to Dizzee rascal, plus pretty much all the big names within electronic and dance music.
Mandatory Requirements:
Holiday brochure for Snowbombing 2011
Deliverables:
An appropriate presentation of your designs.
Boards presenting your design process & development.
.Informational Brochure / Booklet
.Poster insert
.Flyer insert
Studio Deadline:
7th December
Final Draft DPS's
These being the first final draft double page spreads. They will be changed if ever so slightly as I need to now go and come up with specific dimensions for the booklet and poster that is yet to be designed.
I purposely left the dimensions till a later point in the brief as I had a specific idea on the look i wanted to achieve with this publication. So designing it first has now made it obvious that it cant be that small, or rather smaller than A4 as I wouldn't be able to have it look anything like this and still be legible. Furthermore doing it this way gives me more time to think of the best context for it. So now instead of being focused on a free handout, in terms of a flyer it shall be a supplement for the metro newspaper as well as related magazines, so Snowboarding ones such as Document and Whitelines. Then like minded music and DJ magazines, such as MixMag & IDJ. As well as this it would be free to have inside skate / snow, general boarding stores, record stores public and privately owned and indoor and outdoor ski facilities.
So the audience has driven the content, the the format by the context and content and the context by the audience and the format.
I purposely left the dimensions till a later point in the brief as I had a specific idea on the look i wanted to achieve with this publication. So designing it first has now made it obvious that it cant be that small, or rather smaller than A4 as I wouldn't be able to have it look anything like this and still be legible. Furthermore doing it this way gives me more time to think of the best context for it. So now instead of being focused on a free handout, in terms of a flyer it shall be a supplement for the metro newspaper as well as related magazines, so Snowboarding ones such as Document and Whitelines. Then like minded music and DJ magazines, such as MixMag & IDJ. As well as this it would be free to have inside skate / snow, general boarding stores, record stores public and privately owned and indoor and outdoor ski facilities.
So the audience has driven the content, the the format by the context and content and the context by the audience and the format.
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