Short Brief

Sat down the other day with my lunch and a host of various competition briefs, as I enjoyed a lovely Tune & salad baguette I went through and selected a few briefs that i found of interest.

One of them was from Good50x70.org . So for a couple of hours today I bashed out some ideas and came to some final design.

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TIGeR exTIncTIon

Wwf

The year of the Tiger.

Background:

Tigers are one of the greatest icons of conservation and have been the focus for much of WWF’s work for over 40 years.

There is an urgent need for a renewed, focused, col- laborative effort to halt their decline and begin the pro- cess of restoring their numbers in the wild. 2010, the year of the Tiger in the Chinese lunar ca- lendar, is an unprecedented opportunity to bring tigers back from the brink.

We have to act now or we risk facing the extinction of tigers in the wild by the next year of the Tiger in 2022. Wild tigers are an evocative icon of nature, a valuable and irreplaceable asset for people (employment, food sources, and cultural heritage) and a powerful guar- dian of nature, protecting tigers in the wild means pro- tecting some of the most spectacular places on Earth, including critically important forests and watersheds, and many other species.

A poaching epidemic is systematically emptying fo- rests of the last of the wild tigers. Concurrently, there is political will to re-think and re-boot tiger action – right now; the right people (Heads of State, the World Bank) in the right places (major meetings) are ready to make the right decision (Tiger Summit Declaration).

Message:

2010 is the year of the tiger in Chinese calendar, what better opportunity to raise attention to wild tiger po- pulations decline. Given the chance – enough space, prey and protection – tigers, one of the greatest icons of conservation, can recover.

Basically the brief is to raise awareness of the decline of wild tigers by creating a 50x70 poster.

From reading the brief I came up with some initial ideas, possible design styles etc and also looking into what had already entered and won. ( Unfortunately this competition brief's deadline was was back in April)

Out of my ideas one was calling to me over the rest, using bit of humour and possible shock tactics to grab the audience's attention I would use the most famous Tiger in this world, Tony.

My idea was using the Frosties tag-line, They're Grrreat! and slightly changing it to show what a tiger might actually say upon learning of their chances to survive,

Doing my best to re-create the type used on the boxes without it looking too cheesy and childish, then changing the colour scheme to that of a tiger. More representative.

From here it was just a matter of adding some sort of copy to it, giving the quote from tony a context to sit within. I scanned through the brief again and decided to rephrase the following,

'We have to act now or we risk facing the extinction of tigers in the wild by the next year of the Tiger in 2022'

Then it was playing around with layout and composition making the design even and not to have the copy draw to much attention away from the 'we'rrre fucked'

And finally coming to this as a final proposed poster design, I think I might tweak it slightly adding a very faint backdrop and then printing it onto A2/A1 white matt.