The colour lent itself, vegan is obviously leaning towards green, and the teal blue, nice soft 'friendly' colours. Including the seperate design to make it a bit more related to men / Jordan the rider.
Then working on the logo, took a while but came out with a fairly simple design but effective in its own right, maybe make it a little thicker perhaps? But s'all good.
Apple & celery by the way.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEW59vqcDvAMGgajjzC6IJCL0qFDAXM22KUSlf-HvHhoDA_CRC4a8JdqH5pxm1c-BoZI9RULi4zdGuNJiCyDaOJDdlfuuR3GhxQgp7HWBSE3LM4O7mbmqBSKzXVFaZdYdUy_o6K3Ia9Z96/s400/Screen+shot+2010-11-24+at+20.21.05.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm0lJK6Yp-790pO6LSdkHUW0nSSKti2R6H22SVNAuush3fycLE_rErw-oRK13jM5r0Hu3hVIUx92YHwEH9WFuU7EIuWQ4cdxt5GdzgASGDCrhsz9yiCYLnSHDnxqmAm3FTqDv7GLmG0iyx/s400/GOVEGAN.jpg)
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