Negotiated Briefs

MUSIC BRIEFS

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BRIEF TITLE

Musical visual identity

The Brief

Create a visual identity for an up and coming DJ.

Considerations

What is a visual identity? what already exists out there for other dj’s / musicians? How far can you take it and what forms of media can you include and play with? What have similar and other DJ’s done, how have they represented themselves visually, what can you do to top it? From DJ Jaguar Skills’s cartoon character to a simple typographic solution.

The genre of music that you are representing is important, find your target audience and find out what they like and what they can relate too. How will you get your chosen DJ into the media / publics eye.

Concept / Proposition

Your ideas can take any form you think appropriate for your rationale.

Represent the chosen artist how they want to be seen.

Target Audience

To be researched upon choosing an artist.

Find out what these people like, react to. What do they do / read, what websites do they visit.

Tone of Voice

To be found from selected artist.

Background

Again information to be found when an artist has been chosen.

Mandatory Requirements

A body of work when collated produces a visual identity for the chosen artist.

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

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BRIEF TITLE

Celebrating the work of ____________

The Brief

Redesign the album artwork from a chosen artist to create a custom / unique set of albums.

Considerations

What are the major albums from the artists career? Do you include all or only choose a few. The albums need to create a set so they need to share the same style, how can this be done? What kind of music does the artist create? How can you incorporate this into your work. What is the artwork for the original albums like?

Concept / Proposition

Your ideas can take any form you think appropriate for your rationale.

Represent the chosen artist how they want to be seen.

The new set of albums is to recognise, appreciate and celebrate the works of the artist.

Target Audience

To be researched upon choosing an artist.

Find out what these people like, react to. What do they do / read, what websites do they visit.

Tone of Voice

Celebratory, appreciative.

Also to be found from selected artist.

Background

Again information to be found when an artist has been chosen.

Mandatory Requirements

A set of album artwork designs for chosen artist.

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

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BRIEF TITLE

Musical visual identity

The Brief

Create a visual identity for a new local music label.

Considerations

What is a visual identity? what already exists out there for other labels & agencies? How far can you take it and what forms of media can you include and play with? What have similar and other labels done, how have they represented themselves visually, what can you do to top it? From Sony BMG to Domino records.

The genre of music that you are representing is important, find your target audience and find out what they like and what they can relate too. How will you get your chosen label into the media / publics eye. What artists are on the label, how can they be used.

Concept / Proposition

Your ideas can take any form you think appropriate for your rationale.

Represent the chosen label how they want to be seen considering the artists they represent.

Target Audience

To be researched upon choosing a label.

Find out what these people like, react to. What do they do / read, what websites do they visit.

Tone of Voice

To be found from selected label and artists represented.

Background

Again information to be found when a label has been chosen.

Important aspects, artists represented, location, availability, what is on offer.

Mandatory Requirements

A body of work when collated produces a visual identity for the chosen label.

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

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BRIEF TITLE

Blank canvas

The Brief

Produce a design for a wall inside a selected club.

Considerations

What dimensions are you working to? What kind of club is it, what are the beliefs / attitudes of the establishment.

Think of the context in which the wall will be seen aswell as the situation of the wall, where is the light coming from, is lighting an issue how can you get around this.

What kind of nights are held in the place and what genres of music does it adhere to.

Concept / Proposition

Your ideas can take any form you think appropriate for your rationale.

Target Audience

Who goes to the club?

Find out what these people like, react to. What do they do / read, what websites do they visit.

Tone of Voice

To be found upon selection of club.

Depends on the kind of nights / music the club hold and play also dependent on the kind of people that visit the club on a regular basis.

Background

Dependent upon the club.

Mandatory Requirements

Range of work and designs with a final proposal design.

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

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BRIEF TITLE

Promotional material

The Brief

Design & produce the necessary promotional material for a chosen club-night.

Considerations

Most factors of this project will all depend on what club-night you choose.

What already exists in the form of promotion, how can you compete with these and if possible go further than them. What does the club have at the moment in terms of promotion, what is successful and what isn’t?

What are the rival club-nights to yours, what are they doing to promote?

What style of promotion is best suited for the target audience of the club / night.

Image or copy?

Concept / Proposition

Your ideas can take any form you think appropriate for your rationale.

Promote the club-night so that it attracts new people aswell as keeping existing customers.

Target Audience

Who goes to the club?

Find out what these people like, react to. What do they do / read, what websites do they visit.

Tone of Voice

To be found upon selection of club.

Depends on the kind of nights / music the club hold and play also dependent on the kind of people that visit the club on a regular basis.

Background

Dependent upon the club.

Mandatory Requirements

Range of work and designs with a final set of promotional designs.

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

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BRIEF TITLE

Festival Season

The Brief

Design & produce the programme for a particular summer music festival

Considerations

Dependent upon what festival.

What information do you need to include in the programme. What is of importance and what isn’t, consider hierarchy.

What form will the programme take, what do conventional programme’s look like?

Choose a simple format or push this form of media to something new.

Keep in mind that these are often kept as souvenirs from the festival.

What is the current visual identity for the festival like? What has been done in the past for the chosen and other festivals. Colour schemes and style is an important factor.

Concept / Proposition

Your ideas can take any form you think appropriate for your rationale.

This is essentially info-graphics, clearly present the necessary information in a stylish and aesthetically pleasing way.

Target Audience

Who goes to the festival?

Find out what these people like, react to. What do they do / read, what websites do they visit.

Tone of Voice

To be found upon selection of festival.

Depends on the kind of music that is being played at the festival.

Generally speaking, it should be clear / informative.

Background

Dependent upon the festival.

Mandatory Requirements

Range of work and designs with a final programme design.

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

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