Negotiated Briefs

SNOWBOMBING BRIEFS

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BRIEF TITLE

Promotional campaign

The Brief

Produce a promotional campaign for Snowbombing 2011. The alternative music festival where the mud is the luxury.

Considerations

There are two selling points to the festival, the music and the snow. How can you capitalize on these, does one carry more importance?

Concept / Proposition

“It’s like Ibiza in the snow”

Target Audience

Consider that the festival attracts all people from around Europe, not just England. Age range to be researched but the audience will be music lovers & snowsport (Ski / Snowboard) enthusiasts.

Tone of Voice

Unique, Young, Daring.

Background

The festival combines the experience of the Alps with some of the best DJ’s in the world.

This will be the 11th year of the festival which has a large range of sponsors from Volvo, MTV, Document Snowboards to Club partners such as Metropolis & Wax:On. Also to be researched.

Mandatory Requirements

Range of products varying over print and screen.

Deliverables

Printed material such as posters / flyers / leaflets / editorial holiday brochure?

Digital Material such as internet banners / Iphone applications

Something inventive / unique encompassing the festival in itself.

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BRIEF TITLE

InfoGraphics

The Brief

Design a limited Snowbombing edition useable piste map for the resort of Mayrhofen. The map should show all the piste runs and lifts as well as including information on the festival, showing where the venues are and the like.

Considerations

Understand the nature and events / activities of the festival. Also consider the town as it is a main feature of the festival. The range of things to include is vast, Piste runs to bars and clubs, how can these all be put across.

Concept / Proposition

“It’s like Ibiza in the snow”

Target Audience

Consider that the festival attracts all people from around Europe, not just England. Age range to be researched but the audience will be music lovers & snowsport (Ski / Snowboard) enthusiasts.

Tone of Voice

Unique, Young, Daring.

Background

The festival combines the experience of the Alps with some of the best DJ’s in the world.

This will be the 11th year of the festival which has a large range of sponsors from Volvo, MTV, Document Snowboards to Club partners such as Metropolis & Wax:On. Also to be researched.

Mandatory Requirements

Designed and printed, fully useable piste map

Deliverables

Design boards showing your design process & development.

Final product

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BRIEF TITLE

Re-Brand

The Brief

Produce a new logo as part of a brand identity for Snowbombing.

Considerations

Understand the nature of the event and target audience in order to create an appropriate solution. Study the existing logo, what could be changed in order to improve.

Concept / Proposition

“It’s like Ibiza in the snow”

Target Audience

Consider that the festival attracts all people from around Europe, not just England. Age range to be researched but the audience will be music lovers & snowsport (Ski / Snowboard) enthusiasts.

Tone of Voice

Unique, Young, Daring.

Background

The existing logo takes a play on the word Snowbombing by focusing on the image of a bomb. Is this too cliche? Could it be done better?

The festival combines the experience of the Alps with some of the best DJ’s in the world.

This will be the 11th year of the festival which has a large range of sponsors from Volvo, MTV, Document Snowboards to Club partners such as Metropolis & Wax:On. Also to be researched.

Mandatory Requirements

Use of the chosen logo.

Deliverables

Design boards showing your design process & development.

Various application of the logo over a range of formats and media.

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