Business Card

I came up with an idea the other day for my business card that really fits in well with my design decisions for this year of concentrating on snowboarding as a main subject.

Instead of having a regular size business card that if done well, someone may keep in their wallet, my business card will be a sticker that will fit in a wallet but also be something to stick on a snowboard / skis. As it's well known borders love stickers. It's become the done thing for boards to be head to toe in stickers, influenced by the pro's and their sponsors.

For example Im out on my seasons, give the some boarder my business card, boom sticks on his board. Something a bit different and unique and I think effective within my context.

First idea I had for the sticker was to be a 'Hi my name is' sticker (see below) Thought might look quite good on a board, so had a go at that.

Spent an hour or so creating this, came out with something that I could have used but I wasn't 100% confident with it and I didn't get a strong reaction from people I showed.

So I moved on and tried some new ideas.

Started to work with the personal identity design I created over summer, having a general idea of the sticker paper being clear, having a solid easy cut shape for the sticker base but whatever works well on the sticker.

Took the personal identity and looked into how it could be framed, what shapes suit best? How can I fit the necessary information and personal details?

Also played with use of colour, and the 'no-signal' TV thing, I just really like that composition.

Think it looks quite nice with the block style typography but not suitable for text to be put over it, so I moved on from this.

Back to the simple shapes as frames, taking what I thought would look best, keeping in mind its situation on a board! Came out with the below, think it had a lot of potential so I took it further,

Adding a fourth square, same dimensions as the ones used in the type, played with the composition , arrangement of text and what the text was...

Tried using some humour and comedy to showcase my personality a little more,

These were ok, but I need to think of it as being international and some of it may not cross the language barrier!

Went back to just including the specifics and playing with the comp and layout

TaDa. This is the final one for now, simple, bold, effective!?

So this will be printed onto clear sticker paper, having the white text show through whatever the sticker is stuck too. Then able to keep in wallet, stick to a board or anywhere desired!

Photos of context and application to come...

Negotiated Briefs, Onward

From going through my briefs, noting what specific areas of design were being covered and just going through some very brief initial ideas I managed to slim it down to just a couple of briefs per topic. ( Boarding / Music / Snowbombing & London Freeze)

From Here I went through these briefs, coming up with ideas and really finding the potential of each one seeing how far they can be taken. Over how many forms of media, how many products and in how many contexts and such...

From doing so I was able to get a much better idea of what was possible for each project making my choice on what I wanted to do easier. For now the briefs Im going to start on and firstly re-write are...

Boarding Brief:

Board Artwork

Design a series of boards for one teams riders.

This could be a very fun and exciting brief, there is also room for a large and wide range, going from the boards to stickers, clothing, hardware, packaging, tags etc

Merchandise

Kind of similar to the above, could even come from it. Design, produce a line of t-shirts. (again possibly celebrating each rider)

This could then be the starting point of taking over wider things like Iphones / Ipads wallpapers, stickers & posters.

Snowbombing:

Promotional campaign.

I've purposely only chosen this for the snowbombing brief because of the possibilities and potential within it. From brainstorming I came up with what I think are interesting, unique opportunities,

Individual Sponsor projects - A promo brief for each main sponsor, Volvo / Metro / MTV

Holiday Brochure - Free brochure like publication Including all details from travel, accomodation to the Line up etc.

Piste Map - One of limited edition piste map

Iphone application.

Music:

Visual Identity

I had no doubts in selecting this as it would act as a live brief. Have a friend that is starting his own record label for part of his final year on his course.

This has a large potential, from the standard logo design, business cards, websites general visual identity. There is also more to get from it such as Iphone & Ipad applications / wallpapers. Furthermore chance to create a publication from this work, promoting the label and its artists, to be given away as a free, promo flyer.

Album Artwork

This is something that I think would make a very interesting & fun brief.

To design a set of celebratory albums from an artists discography, re-designing the artwork of the major albums into one style producing a novelty / collectors item.

Possible artists, Michael Jackson / Oasis.

Negotiated Feedback

These are the questions i received in terms of feedback from my umbrella statement & my Do's and Don'ts.

. What do I mean by style?

. What kind of publications am I referring to?

. What if there's no work with snowboards?

. What about other extreme sports?

Unfortunately my time was cut short for the feedback and this was all I got. None of the questions really opened my mind to anything new, did help a little to clarify in my head though.

What do I mean by style?

This was in reference to my Do, of wanting to work for specific clients. Clients that have a strong sense of style or who are image conscious. Things like music, fashion that keep up to date with the current trends and looks etc.

What if there's no work with snowboards?

Then I'll start my own brand or find work for other clients I have an interest in.

Design Strategies

Open publication - Free publishing - More graphic

Negotiated Briefs: Onward

I need to start shortlisting my briefs down and do so until I find myself with 4 briefs to work from that Im happy with.

From the umbrella session I had decided to concentrate on working for boarding and music based clients, coming up with a way to combine them all together helping me to choose the final 4 briefs.

One of my briefs will be purely based on snowboarding, one purely music and the other will be a combination of the two. This more than likely leading me to work for either Snowbombing or London Freeze. Obviously the fourth brief will be live and taken from the available competitions.

I think this is quite a unique way of looking at the briefs, taking two subjects of interest first rather than saying I just want to do an info graphic or whatever. My reasoning for doing so is that I don't want to just design one thing, whether it be editorials all the time or websites I'd much rather have the brief open for me to decide whatever to design & produce as I deem appropriate. So me focusing in on a subject I feel is a better way of looking at things.

To get to the stage of me having 4 briefs to work from I intend to go through each brief again, quickly thinking of possibilities and problems I may encounter. From here go into more detail with the briefs figuring out my initial ideas and the potential within each idea.

Negotiated Briefs

SNOWBOMBING BRIEFS

__________________________________________________________

BRIEF TITLE

Promotional campaign

The Brief

Produce a promotional campaign for Snowbombing 2011. The alternative music festival where the mud is the luxury.

Considerations

There are two selling points to the festival, the music and the snow. How can you capitalize on these, does one carry more importance?

Concept / Proposition

“It’s like Ibiza in the snow”

Target Audience

Consider that the festival attracts all people from around Europe, not just England. Age range to be researched but the audience will be music lovers & snowsport (Ski / Snowboard) enthusiasts.

Tone of Voice

Unique, Young, Daring.

Background

The festival combines the experience of the Alps with some of the best DJ’s in the world.

This will be the 11th year of the festival which has a large range of sponsors from Volvo, MTV, Document Snowboards to Club partners such as Metropolis & Wax:On. Also to be researched.

Mandatory Requirements

Range of products varying over print and screen.

Deliverables

Printed material such as posters / flyers / leaflets / editorial holiday brochure?

Digital Material such as internet banners / Iphone applications

Something inventive / unique encompassing the festival in itself.

__________________________________________________________

BRIEF TITLE

InfoGraphics

The Brief

Design a limited Snowbombing edition useable piste map for the resort of Mayrhofen. The map should show all the piste runs and lifts as well as including information on the festival, showing where the venues are and the like.

Considerations

Understand the nature and events / activities of the festival. Also consider the town as it is a main feature of the festival. The range of things to include is vast, Piste runs to bars and clubs, how can these all be put across.

Concept / Proposition

“It’s like Ibiza in the snow”

Target Audience

Consider that the festival attracts all people from around Europe, not just England. Age range to be researched but the audience will be music lovers & snowsport (Ski / Snowboard) enthusiasts.

Tone of Voice

Unique, Young, Daring.

Background

The festival combines the experience of the Alps with some of the best DJ’s in the world.

This will be the 11th year of the festival which has a large range of sponsors from Volvo, MTV, Document Snowboards to Club partners such as Metropolis & Wax:On. Also to be researched.

Mandatory Requirements

Designed and printed, fully useable piste map

Deliverables

Design boards showing your design process & development.

Final product

__________________________________________________________

BRIEF TITLE

Re-Brand

The Brief

Produce a new logo as part of a brand identity for Snowbombing.

Considerations

Understand the nature of the event and target audience in order to create an appropriate solution. Study the existing logo, what could be changed in order to improve.

Concept / Proposition

“It’s like Ibiza in the snow”

Target Audience

Consider that the festival attracts all people from around Europe, not just England. Age range to be researched but the audience will be music lovers & snowsport (Ski / Snowboard) enthusiasts.

Tone of Voice

Unique, Young, Daring.

Background

The existing logo takes a play on the word Snowbombing by focusing on the image of a bomb. Is this too cliche? Could it be done better?

The festival combines the experience of the Alps with some of the best DJ’s in the world.

This will be the 11th year of the festival which has a large range of sponsors from Volvo, MTV, Document Snowboards to Club partners such as Metropolis & Wax:On. Also to be researched.

Mandatory Requirements

Use of the chosen logo.

Deliverables

Design boards showing your design process & development.

Various application of the logo over a range of formats and media.

__________________________________________________________

Negotiated Briefs

MUSIC BRIEFS

__________________________________

BRIEF TITLE

Musical visual identity

The Brief

Create a visual identity for an up and coming DJ.

Considerations

What is a visual identity? what already exists out there for other dj’s / musicians? How far can you take it and what forms of media can you include and play with? What have similar and other DJ’s done, how have they represented themselves visually, what can you do to top it? From DJ Jaguar Skills’s cartoon character to a simple typographic solution.

The genre of music that you are representing is important, find your target audience and find out what they like and what they can relate too. How will you get your chosen DJ into the media / publics eye.

Concept / Proposition

Your ideas can take any form you think appropriate for your rationale.

Represent the chosen artist how they want to be seen.

Target Audience

To be researched upon choosing an artist.

Find out what these people like, react to. What do they do / read, what websites do they visit.

Tone of Voice

To be found from selected artist.

Background

Again information to be found when an artist has been chosen.

Mandatory Requirements

A body of work when collated produces a visual identity for the chosen artist.

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

__________________________________________________________

BRIEF TITLE

Celebrating the work of ____________

The Brief

Redesign the album artwork from a chosen artist to create a custom / unique set of albums.

Considerations

What are the major albums from the artists career? Do you include all or only choose a few. The albums need to create a set so they need to share the same style, how can this be done? What kind of music does the artist create? How can you incorporate this into your work. What is the artwork for the original albums like?

Concept / Proposition

Your ideas can take any form you think appropriate for your rationale.

Represent the chosen artist how they want to be seen.

The new set of albums is to recognise, appreciate and celebrate the works of the artist.

Target Audience

To be researched upon choosing an artist.

Find out what these people like, react to. What do they do / read, what websites do they visit.

Tone of Voice

Celebratory, appreciative.

Also to be found from selected artist.

Background

Again information to be found when an artist has been chosen.

Mandatory Requirements

A set of album artwork designs for chosen artist.

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

__________________________________________________________

BRIEF TITLE

Musical visual identity

The Brief

Create a visual identity for a new local music label.

Considerations

What is a visual identity? what already exists out there for other labels & agencies? How far can you take it and what forms of media can you include and play with? What have similar and other labels done, how have they represented themselves visually, what can you do to top it? From Sony BMG to Domino records.

The genre of music that you are representing is important, find your target audience and find out what they like and what they can relate too. How will you get your chosen label into the media / publics eye. What artists are on the label, how can they be used.

Concept / Proposition

Your ideas can take any form you think appropriate for your rationale.

Represent the chosen label how they want to be seen considering the artists they represent.

Target Audience

To be researched upon choosing a label.

Find out what these people like, react to. What do they do / read, what websites do they visit.

Tone of Voice

To be found from selected label and artists represented.

Background

Again information to be found when a label has been chosen.

Important aspects, artists represented, location, availability, what is on offer.

Mandatory Requirements

A body of work when collated produces a visual identity for the chosen label.

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

__________________________________________________________

/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

BRIEF TITLE

Blank canvas

The Brief

Produce a design for a wall inside a selected club.

Considerations

What dimensions are you working to? What kind of club is it, what are the beliefs / attitudes of the establishment.

Think of the context in which the wall will be seen aswell as the situation of the wall, where is the light coming from, is lighting an issue how can you get around this.

What kind of nights are held in the place and what genres of music does it adhere to.

Concept / Proposition

Your ideas can take any form you think appropriate for your rationale.

Target Audience

Who goes to the club?

Find out what these people like, react to. What do they do / read, what websites do they visit.

Tone of Voice

To be found upon selection of club.

Depends on the kind of nights / music the club hold and play also dependent on the kind of people that visit the club on a regular basis.

Background

Dependent upon the club.

Mandatory Requirements

Range of work and designs with a final proposal design.

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

__________________________________________________________

/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

BRIEF TITLE

Promotional material

The Brief

Design & produce the necessary promotional material for a chosen club-night.

Considerations

Most factors of this project will all depend on what club-night you choose.

What already exists in the form of promotion, how can you compete with these and if possible go further than them. What does the club have at the moment in terms of promotion, what is successful and what isn’t?

What are the rival club-nights to yours, what are they doing to promote?

What style of promotion is best suited for the target audience of the club / night.

Image or copy?

Concept / Proposition

Your ideas can take any form you think appropriate for your rationale.

Promote the club-night so that it attracts new people aswell as keeping existing customers.

Target Audience

Who goes to the club?

Find out what these people like, react to. What do they do / read, what websites do they visit.

Tone of Voice

To be found upon selection of club.

Depends on the kind of nights / music the club hold and play also dependent on the kind of people that visit the club on a regular basis.

Background

Dependent upon the club.

Mandatory Requirements

Range of work and designs with a final set of promotional designs.

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

__________________________________________________________

/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

BRIEF TITLE

Festival Season

The Brief

Design & produce the programme for a particular summer music festival

Considerations

Dependent upon what festival.

What information do you need to include in the programme. What is of importance and what isn’t, consider hierarchy.

What form will the programme take, what do conventional programme’s look like?

Choose a simple format or push this form of media to something new.

Keep in mind that these are often kept as souvenirs from the festival.

What is the current visual identity for the festival like? What has been done in the past for the chosen and other festivals. Colour schemes and style is an important factor.

Concept / Proposition

Your ideas can take any form you think appropriate for your rationale.

This is essentially info-graphics, clearly present the necessary information in a stylish and aesthetically pleasing way.

Target Audience

Who goes to the festival?

Find out what these people like, react to. What do they do / read, what websites do they visit.

Tone of Voice

To be found upon selection of festival.

Depends on the kind of music that is being played at the festival.

Generally speaking, it should be clear / informative.

Background

Dependent upon the festival.

Mandatory Requirements

Range of work and designs with a final programme design.

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

__________________________________________________________

/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

Negotiated Briefs

One of the main fields of opportunity within the culture of snowboarding (potential for design) is the brands. The company's that make snowboarding so possible and accessible to the world. Working for any boarding brand or company would be amazing, I feel. What I see as a highly stylised culture some of the design work out there at the moment is shit hot. From the boards themselves, to brand identity, websites to clothing. Its all just wonderful.

These are some Briefs I have come up with so far...

SNOWBOARD BRAND BREIFS

__________________________________________________________

BRIEF TITLE

Board artwork

The Brief

Design the artwork for the 2011 Ride DH Board, take this design over a range of hardware and media.

Considerations

Snowboards usually come in a range of sizes, each varying slightly in design. What has already been done? Find out.

What else can these designs be taken to, other boarding hardware? Website / catalogue?

Concept / Proposition

DH Snowboard, What legends are made of.

Target Audience

To be defined, however will be obviously snowboarders, specifically park based riders. What do these people like / wear / buy and why? Style is important.

Tone of Voice

Freestyle, Fresh, Brash.

Background

Ride Snowboards is part of K2 Sports and has been running for 19 years / seasons. They produce high quality long lasting products which they release on a seasonal scale. The board designs throughout these years have had a strong typographic style.

Mandatory Requirements

Snowboard artwork designs across available sizes.

Deliverables

An appropriate presentation of your designs.

Design boards presenting design process and development

__________________________________________________________

BRIEF TITLE

Product catalogue

The Brief

Design a catalogue for a snowboard brand of your choice, showcasing the brands products of the 2010/11 season.

Considerations

Depending on which brand you choose the products may range from clothing to boards from goggles to gloves. Consider making this product as a range, how can this be done.

Think distribution, where and how will people get this, how can they carry it. Be innovative.

Concept / Proposition

Your ideas and designs should portray you chosen brand in the right light. Find the

concept / rationale behind the brand to find your own concept.

Target Audience

To be researched upon choosing brand. For certain they will be snowboarders / take an interest in snowsport culture.

Tone of Voice

Clear, Positive.

Background

Dependent upon chosen brand

Mandatory Requirements

Printed product catalogue

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

__________________________________________________________

BRIEF TITLE

Merchandise

The Brief

Design & Produce a new clothing line for a snowboard brand of your choice.

Considerations

What is a clothing line?

Make a new sub-brand name or carry the existing logo and name from your chosen brand.

What makes a clothing line, can it be just t-shirts, or is it one or more designs taken over a larger range of products.

Concept / Proposition

Your ideas can take any form you think appropriate for your rationale.

You can choose to treat this clothing line as though it is just being lanched and not able to rely on the chosen brand’s track record, or you can play off the success / popularity of that brand.

Target Audience

To be researched.

Tone of Voice

Will depend on chosen brand and what you feel is appropriate.

Background

Dependent upon chosen brand.

Mandatory Requirements

A designed (proposed) clothing line.

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

__________________________________________________________

BRIEF TITLE

Merchandise

The Brief

Design and produce 5 limited edition T-shirts based on Shaun White, on behalf of Burton. The t-shirts are to celebrate and promote Shaun as a rider and ofcourse promote Burton.

Considerations

What has Shaun achieved within snowboarding, what does he wear, what board does he ride. Nicknames / quotes, these can all inspire design ideas.

Concept / Proposition

Shaun White is many things, but most notably he’s driven.

Your ideas can take any form you think appropriate for your rationale.

Target Audience

To be researched. Shaun’s appeal stretches further than snowboarding, consider this. What is Burtons target audience?

Tone of Voice

Find the tone of voice best appropriate to embody both Shaun and burton.

Background

Shaun White is many things but most nostably he’s driven. He holds many of the highest accolades within snowboarding and skateboarding, and at 23, he’s only getting started. An X games double threat with medals in both snowboarding and skateboarding, as well as a gold medal from the 2006 winter olympics, Shaun White possesses insane skills and instantly recognizable looks. This amazing combination has made him one of the most recognizable sports figures of his time.

Mandatory Requirements

5 T-shirt Designs

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

__________________________________________________________

Some of these are quite vague, this is due to not wanting to fully close the briefs and make them entirely specific. As obviously these could be briefs for any snowboarding brand, at a later date I shall take these and make them more specific to a chosen brand. However before that, I have more briefs to write up for these...

Snowboard Brand Briefs *2

Some more brand briefs, again these are quite vague in parts and again depends on specific brand / products. Furthermore each can be broken down into several shorter briefs, specially the latter promotion / advertising brief.

________________________________________________________________

BRIEF TITLE

Brand Identity

The Brief

Create a brand identity for, Kuna, a new snowboarding company.

Considerations

What is a brand identity? How far can you take it, how far does it need to be taken. Consider existing brands within boarding, research into what they do, do this then go further.

Consider format & forms of media from a range of printed materials to digital design.

Concept / Proposition

Your ideas can take any form you think appropriate for your rationale.

Kuna is a new brand and cannot rely on the track record of other established companies.

Target Audience

For certain they will be snowboarders / take an interest in snowsport culture. Other than that it is up to you who you target this company to OR Refer to Kuna’s mission statement on their beliefs and who they want to reach out to.

Tone of Voice

Kuna believe they are... New, Fresh, Original, Hedonistic.

OR

Take it upon yourself to come up with an appropriate tone of voice concerning the chosen target audience.

Background

Kuna is a new boarding brand, it can either be a company that produces hardware, specific or general, they can also produce other merch such as clothing / accessories. It could be a purely clothing company or specialize in something such as bags. For now it is up to you.

Mandatory Requirements

An assortment of designs / prints / goods combining to make a brand identity for Kuna.

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

__________________________________________________________

BRIEF TITLE

Brand Identity

The Brief

Design a logo as part of a brand identity for, Kuna, a new snowboarding company.

Considerations

Research into existing board company logo’s. It is up to you whether you include the name of the brand in the logo, is there an interesting way to do so? What does a logo do and where does / can it go. As it is a new company you need to get the logo out there and make it rememberable.

Concept / Proposition

Your ideas can take any form you think appropriate for your rationale.

Kuna is a new brand and cannot rely on the track record of other established companies.

Target Audience

For certain they will be snowboarders / take an interest in snowsport culture. Other than that it is up to you who you target this company to OR Refer to Kuna’s mission statement on their beliefs and who they want to reach out to.

Tone of Voice

Kuna believe they are... New, Fresh, Original, Hedonistic.

OR

Take it upon yourself to come up with an appropriate tone of voice concerning the chosen target audience.

Background

Kuna is a new boarding brand, it can either be a company that produces hardware, specific or general, they can also produce other merch such as clothing / accessories. It could be a purely clothing company or specialize in something such as bags. For now it is up to you.

Mandatory Requirements

A finalized logo design

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

__________________________________________________________

BRIEF TITLE

Promotion / Advertising Campaign

The Brief

Create a campaign that promotes one of the 3 main boarding companies, Burton, K2 & Ride. Choose a single or a line of products from one brand, advertise and promote these products or simply promote the brand as a whole.

Considerations

It is up to you what you do, create an advertisement for a product or a range of products or promote the brand in new and interesting ways. Create an event / competition or create various applications of a logo. Design adverts for the web or for printed editorials.

Concept / Proposition

Your ideas can take any form you think appropriate for your rationale.

What has your chosen brand done in the past how can you work from this.

Target Audience

For certain they will be snowboarders / take an interest in snowsport culture.

To be researched upon choosing which brand you want to work with.

Tone of Voice

To be found from selected boarding brand.

Background

These are arguably the biggest players within boarding, however Ride is a sub company under K2 sports which K2 belongs to. Burton is the biggest owning a lot of other boarding brand and companies. All have a specific style which are easily recognised, aswell as their logos which are dominant within their products and visual identity.

Research into chosen brand to find detailed background & necessary information.

Mandatory Requirements

A body of work promoting / advertising your chosen brand.

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

__________________________________________________________