YCN / Target Audience

Considering the problems i need to now think of the possible target audiences. 

What me and Martyn realised from the crit was that our chosen audience (Families) were the people that are already going to the BME, and will probably be the majority of existing custom the BME get. 

So what we want to do is to get people to the BME, as no one knows who, what or where they are, ergo sum no one is going, so we need to get people there, families are already going, so new possible Target Audiences...

. Schools

Getting children from a large range, 7-19 yrs to go for an educational visit with schhool to the BME, Go to learn, discover interact and play! 

. O.A.P's 

They have a lot of spare time, a lot of which will have a passion for music, maybe not current tunes but will have roots to the history, where to better to go for that than the BME!

. Workers (Inside the O2)  

The O2 is huge, and during the day there is always a lot of people working around the arena, so why not try and get these guys to come in on their breaks or after or before work, have a bit of a play and what not!

. Workers (Outside the O2) 

The O2 is situated in a very busy area of East london, notably the famous Canary wharf, which is home to bloody loads of wealthy young professionals so lets try get these guys into the museum whether it be for an hour during breaks or a small taster for them to then come again in their own free time, weekends and such.