YCN / Post crit

Didn't go too well, what was pointed out to us was that our target audience may not be the most appropriate as it is families that are already going, and families in itself is a very broad audience. Furthermore our problem that we had identified was quite superficial as we kind of just looked at the BME and decided that their imagery was pretty poor and represented them in the wrong light, to solve the problem we decided to make better and more exciting imagery across as many formates as possible. 

Heartbroken and defeated me and Martyn went away to re-assess the brief and to really hone our target audience and come up with a better problem.