YCN / Post Crit: 2

Going into the crit me and Martyn had made quick design sheets clearly stating the brief and our different ideas for it, we wanted to achieve one main thing from the crits and that was to get everyones opinion on which idea was the strongest, i had a feeling that Martyns would get picked as his idea was more finalised and nailed than mine, but that was our aim.

What we found from the crit is that everyone pretty much preferred Martyns idea, a few of my mail-shot ideas were liked but were deemed a bit extravagant & expensive to produce. I can sympathize with the guys opinion on this however my ideas were really just conceptual, i wasnt planning on making them merely presenting the idea to the BME as a new exciting, interactive way to get new customers! On the other hand i dont want to sound bitter because im really not, i think Martyns idea is really strong and has a lot of potential! 

Other things that were mentioned during the crits and on the feedback sheets were;

. The storyboards need to be resolved a lot more, as they were quick drawings

. Good variation of ideas for one concept

. Try to translate advert into single poster images

. No mentioning of the "cutting edge audio & visual technology" 

. A good potential slogan that will bring your ideas together 

. What target audiences from the ones looked at will be most successful 

. How will we deliver our idea

I think we got some valid points here, some of which we have thought about and come to a decision on, notably the point about taking it to a still media, such as posters / press ad. We have also thought about a slogan bringing them all together, obviously i say we have thought about it, me and Martyn have seen that they are an issue and have planned to resolve them, but they come further down the line, after this crit basically! After choosing a concept to carry on with like.