So more work on the tag-line! It took a while and some hardcore research! Check out the web-site below for what i looked at, 100's of famous tag-lines!
But yeah looking from these it helped me to kind of see how tag-lines are generally made and written, what kind of language is used. It helped me to find that the shorter the tag-line the better, however it is also more difficult to get a short one that works well!
From here i got to line such as,
. the best music experience ever, The BME
. Restoring the joy of music
. daydream away or experience today
I wanted to en-capture the interactivity of it, the daydreaming / dreaming part of out idea and something about the experience.
After thinking of different ideas with Martyn today we kind of came to the agreement that, 'Dont just dream it, experience it' was the best one we had come up with so we decided to go with it!
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