YCN / Problem

These are the problems i see the BME having, 

. People don't know who they are

. People don't know where they are

. People don't know what they are 

. They don't know what their target audience is

. Their visuals are shit 

. No one goes during the week

. People don't know how to get there

. They have no/minimal advertising 

. They have no advertising outside of their own website / O2 website 

Now combined there is a rather large problem! 

*People don't know who/what/where they are* 

This is the problem i feel we need to tackle, tell people (yet to be determined what specific audience shall be)about the BME, what the place is and what goes on there and to let them know where it is, how to get there etc!