YCN / Final Brief

So the final brief that me & Martyn shall be working from is...

Brief - Bring new customer to the british music experience.

Concept - Rekindle peoples lost passion for music.

Idea - Think of 5 things in your environment you can use as a musical instrument.

Audience - People who have lost there passion for music.

The deliverables for this (aside from the boards etc) will take the form of a storyboard(s) for a TV ad and also a still form of media such as a press ad. 

The essential idea behind this is looking at a normal person (who at one stage in his or her life had a strong passion for music) in a mundane situation, E.G. A guy in an office, young adult in a fast food joint, a widowed Grandmother at home etc they fall into a daydream of living out their lost passion of being a big music star and shortly are dragged straight back to reality. The selling point being for them to live that lost dream at the BME or atleast find their lost passion!