. For the Ad campaign we need to have some sort of tag-line that will pop up at the end of the TV ad and to have on the press ad like, something that sums it up quickly and says in other words, 'go to the BME'. So i plan to look at the different situations me and Mart have come up with and try to make a tag-line for each one, then create one for all of them tying them all together like.
For this i will also research into existing adverts with a similar subject, and also look into tag-lines / voice overs, specially the E4 famous voice over, i feel his voice could be perfect for this!
. Concerning this, i need to research and look for typeface designs to use to represent the tag-lines, Martyn mentioned using something a bit more custom, something that is recognisable, something that the audience will remember and associate with the BME alone.
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