Iinitial Ideas

What i've started to do, is simply start looking at various typefaces that i think may be usable for the logo and also play around with the composition of the text on its own and also the text with the image part of the logo...

So here i've taken some of my more preferred typefaces and sat them alongside the image, in the same comp as the original logo. Seeing how various weights sit with the image and if any particular fonts work well. During this process and looking back at them now, i don't think any really stand out, the slab-seriff fonts are quite nice and sit more comfortably than the sans-seriff fonts. I also think theres something with the decorative, Rosewood style typeface, something a bit different. However doers it make the whole thing too busy? Im really not convinced by it all to be honest!

Here I've played around with the idea of whether the 'MTA' in the logo should be upper or lowercase, Using some typefaces that i think could work well.

There's reasons to have it upper and reasons to have it lower. Firstly lower case will make it appear a bit more friendly, and approachable which is something i want from the logo, making it open to everyone and that. However MTA is an abbreviation for more than alot records, so it should be in uppercase, i think!? In terms of grammar.Again nothing is really jumping out at me, I think the lowercase slab serifs are ok, but i just don't think using a standard typeface will cut it this time.

Here was just using the family Helvetica to try and create some good looking designs, as to be fair, Helvetica can make anything look decent when applied correctly. Might have a little bit, i did, copy the designs from GiveUpArt agency for Tempa record label, but it i think they look quite nice. One thing i tried having a go at, was to have the 'more than alot' in it so people know how to pronounce it like, Whether i will use this within the actual logo i am not sure, but it is something i will definitely use within the product in terms of range. There's something that is pulling me towards the circus style font, its fun, loud and approachable which is a good description for the music scene i am describing for, well how i'd like for the genre to be seen. S'all up in the air at this moment in time.

Simply playing with the various compositions i can create with the two parts of the logo, i think from these 4 i will either use the image on top or on the left.

Similar label, Hospital have their logo with the image on top and its a very distinctive effective logo, might rob that idea a bit.