Brief

The Brief

Produce a logo and application of, for the newly established music label, MTA(More Than Alot) Records.

Concept/Proposition

Although just being launched the label can rely on the track record of the founders and newly signed artists.

Considerations

Understand nature of the company via defined values and attributes in order to create an appropriate solution.

Target Audience

18 - 35, Male / Female stereotypically male with an interest in electro / dnb / alternative music. Appropriate to labels defined audience.

Tone of Voice

Authentic, Iconic, Hedonistic & Confident.

Background

MTA Records are a newly established record label, founded by the critically acclaimed D’n’B duo, Chase & Status.

Running of the succes of their debut album the label was created,

Signed artists include, Nero, Redlight, Sam Wire & Cotti.

Mandatory Requirements

Logo must be / include ‘MTA Records’

Varying applications of designed logo.

Deliverables

Organised research

Development sheets

Final Logo

Example of applications

Studio Deadline

Week beginning 19th May