Ministry of Sound.
: Application of logo in new and innovative ways. Considering alternative environments and media.
Why/
: Fond of subject in general, Music / dance music / electro.
Logo and visual identity product.
Existing logo to use is strong.
Closed brief.
Agree with brand attributes and values.
What/
In The logo.
: Logo & Brand Identity.
Why/
: Interest in creating logo & visual identity
What/
True Stories: True Geographies.
: Create a typographic narrative within city/landscape.
Why/
: Scale of product
Typographically based
subject is essentially up to me
Content/
: Technology, Fashion, Engineering, Public Sector, Not established companies, Strapline, Ministry of sound, Music, Chosen logo, Defined ethics.
Product/
: Logo, Web stings, Logo application, Typographical resolution, Visual identity.
Context/
: Branding & identity, Promotion, Motion graphics, Web, Land & cityscape.
From here I can take that my content will be Music orientated, with i having defined ethics that i agree with. The product will be a logo as part of a visual identity and varying applications of that logo. The context of it falls under commercial Branding & identity.
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