These are the experiments of the vectorized images. To clarify my thinking, I've chosen these typefaces as from my 5 type experiments one that stood out to me was Rockwell. So I've taken that, played with both upper and lower case, then I've chosen a type i had used in my first type exp, similar to Rockwell, slab seriff, Aachin STD. Out of these my favourite is actually the uppercase Rockwell designs, (Bottom issuu file). I have previously said that i want to use lowercase as to make the logo look bit more friendly and approachable however i feel the style and design of the type, put together in that kind of composition works well, looks young, friendly & fresh!
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