Project Rationale

Concept statement 

Brief Title: YCN Collaborative /// British Music Experience  

What are the problems?

We managed to slim it down to 3 main problems, Firstly no one knows where they are! Me and Martyn were both unaware that the museum was in the O2 Arena, upon learning that it was i thought that there was a proper museum elsewhere with a smaller 'taster' version in the O2. 

Second problem we have come up with is that the body of visuals for the BME are not representative of what they are about, having no essence or richness.  

Our third problem is that there are no motion graphics or advertising, thus resulting in them not reaching to their target audience. 

-No one knows where they are

-Visuals aren't representative of what they are about

-No motion graphics  

We intend to inform, promote & persuade families in London that the BME is all about interactivity and fun! 

Informing them where the museum is, promoting the fun & interactivity of the BME and persuade them to go through the means of exciting, fun and interactive visuals. 

In order to achieve this we will produce Printed designs, ranging from posters to flyers to packaging that shall all be in the context of the london area, including the Tube, bus stops, black cabs and billboards. 

We shall also use digital media to produce some motion graphics, taking these to possible areas such as TV & web advertising. Focusing more on the web, using sites such as Myspace, Spotify and on-demand sites! 

This will be produced using processes such as screen printing, wood block lettering and web sheet litho print. 

YCN / First session

This is from the first few sessions during the new brief, We were asked to state 5 reasons for choosing our brief. We then answered questions about the details of the brief, concerning what we were being asked to do. who is the audience and what if any restrictions are there.

Just something i had a go at, my mate has started this promo company, showed me the logo thing for it, it was pretty awful so i banged this out quickly, he liked what i did but wanted something more, something person to the name of the company, so i'll put some more work into it at some point. 

OUGD203

Advertising myself

 

This is a touched up version of my advert, showing the skills i possess and what i wanted! I got 4 people who believed they were the right kind of person for me and me for them.

. Why have you chosen to work with your creative partner? What are your aims? 

I have chosen to work with someone who has an interest in type and works for both screen and print. Someone who has skills as an illustrator, organised yet chilled out. My aims are to win! and to also cover as many disciplines with design as possible to creatively answer the chosen brief. 

. What specific areas of creative interest/focus do you want to explore during this brief?

I feel with having someone else to work with it becomes a lot more possible to cover more areas of design. so say designing a range of things. from assets for screen based work(motion graphics) something for print and maybe extending it to product/3d/craft design. 

. What specific design skills do you have to offer? How do you intend to use them? 

I offer skills within typography, using type as image & in the more editorial sense, concerning composition. I am also quite handy at craft orientated and package design. I am also an effective idea generator, using this to create a vast pool of possible design solutions. Going on with my chosen collab partner to develop the bigger potential ideas. 

. What specific non-design skills do you have to offer? How do you intend to use them?

I'm calm under pressure & fairly organised, this should help maintain a relaxed environment throughout our time working together making our design process progress smoothly. This also helping to achieve our full potential. I'm easy to get on with and am a fun person so this should make the brief more enjoyable. I feel i put a lot of time into my design process and am flexible with when and where i work.

. What do you see your roles being in the creative partnership?

My roles will firstly be to deal with any issues concerning typography & craft/packaging. My role concerning decisions and following actions will tend to be submissive however i will have an important say on any design choices.

. What do you see your individual responsibilities being in the creative partnership?

My individual responsibilities will include, human spellchecker, raising team morale, making sure i get work done for when i said it would be finished by or when we had decided on. 

. What will your joint responsibilities be?

Money management, design process/development, final outcomes, presentation of work, anything that goes wrong will be our fault. 

 

SELF EVALUATION

What skills have you developed through this module and how effectively do you think you have applied them?

This is the first time i’ve had any experience with After Effects, i feel i learnt and showed a fair understanding and knowledge of the software. I feel that i applied them effectively, certainly within the silent movie brief to portray my chosen word and had sufficient skills within the program to create some interesting idents. 

I feel that during this module my organisational skills have developed and by doing so made me feel quite calm about the work load, happy that i was going to get everything done that i wanted and needed. From essentially just creating lists of things i needed to do and when roughly i wanted them done by and the organisation of these lists made me efficient with the time i spent working. 

I’ve also learnt another new software this module, DVD Studio Pro. At first i thought it was quite easy and it would be a doddle, however when i came round to making it, all understanding of the program had vanished, despite this i made an efficient dvd, keeping it simple and easy to use. 

I feel i have also developed my skills in package design, with being a bit more organised and efficient with my time gave me more time considering my packaging. Returning to a book i looked at for my previous packaging (OUGD201) where i designed the detail for a piece of packaging. This time round i concentrated on the actual structure and net design of the packaging and considered the aesthetic design second, i feel all this shows by my packaging as it is a strong point of my project. 

What approaches to/methods of research have you developed and how have they informed your design development process? 

I feel i have developed my research process to become totally relevant and fully fuel all of my design decisions, which i don’t think i have always done during previous briefs and modules. Looking at existing imagery directly concerning the subject and taking aspects of the designs, say typefaces or colour and taking them into my own designs, instead of just choosing ones that i feel work regardless of anything else. I feel i spent a lot more time into research specially with the latter brief, (Movie Season) looking at all aspects of the subject to get a full understanding of it and i feel this shows through my design process. 

What strengths can you identify in your work and how have/ will you capitialise on these? 

I feel that one of my strengths was my research lead design, showing thought and logic being the reasons for my design decisions. Capitalising on this to have my designs being strongly suited and representative of the subject. 

I feel the quantity of my work for this brief is one of the strengths and also regular posting to my blog aiding my design process as it helps show me where i actually am with the work and the on going process of self evaluation helping to find the path to take next and solve the problems i was having. 

I also feel my hand-made design packaging is a strength within the latter brief, this being from a good amount of time spent on designing it, due to organisation of my time. So i can capitialise on this by always trying to be as organised as i can.   

What weaknesses can you identify in your work and how will you address these more fully?

One weakness i feel i have with my work is that a lot of my design work doesn’t look as slick or professional as some of the other work around the studio. Planning to work on this in later briefs and have that as a definite aspect of my design, doing so by really looking into existing professional design and all aspects of that. 

One weakness i also feel is evident through my work is the lack of imagery. I feel as though some of the videos i made, now looking back at them could have been improved with the use of some imagery. So i plan to address this by during my future briefs to always create an idea using imagery, this helping to have a fuller and broader design process. 

I also feel another weakness within my design is my skills within After Effects, i liked my idents and the videos i created however i do feel they are not the result of high level of skill within the software, using only basic movements and animation. So to address this i will if choose to use the software again is look into more interesting and difficult things i can create and animate. 

Identify 5 things that you will do differently next time and what do you expect to gain from doing these?

. Use imagery within my idents, gaining a more intricate and developed designs, 

something even more representative of the subject. 

. Look at using more difficult processes within After Effects, gaining a fuller understanding of the software, animation as a whole and also gain from it much more professional and slick videos.

. I will also concentrate more on primary research during my design process, gaining a more personal and fuller body of knowledge concerning my chosen subject. 

. Organise my blog more frequently, clearly labeling all posts, making it easier to read and follow. 

. Start a more regular process of gaining feedback from fellow classmates and staff around the studio. Getting more constant critical assessment from others aiding my design development to get the best final product i can.   

Attendance   4 

Punctuality     3

Motivation      4

Commitment     4

Quantity of work produced    5

Quality of work produced     3

Contribution to the group    4

DVD Final

Movie Season / RATIONALE

Brief Title 

Will Ferrell comedy movie season.

I decided on the Movie Season brief and chose one of the first ideas that came to mind, Will Ferrell comedies. My concept is to produce the 5 idents promoting Ferrell’s films by focusing on his iconic comedy style. Visualizing this by taking quotes from his films and using motion graphics to animate them into idents. 

The tone of voice will be one of tongue-in-cheek humor, with the idents being bold, clear and in your face matching the quotes and the type of comedy sampled. 

My target audience will be varied from both males and females from the ages of 16 - 40, as the majority of Ferrell’s films i feel have a wide audience themselves catering for mature adults to adolescent teens.  

In terms of design my idents will be type based as to portray and emphasize the quotes sampled. My design decisions have been made logically from analyzing existing artwork from a range of Ferrell’s movies considering Typefaces and colours used. 

The idents will all be quite fast paced with kinetic type animated in sequence and time with the original quote from the movie.

As i said i will be sampling audio from the films to obtain the quotes, aswell as this i shall have a song in the background that builds up and fades out after the quote ends, this stopping the idents ending abruptly.