Brief Title
Will Ferrell comedy movie season.
I decided on the Movie Season brief and chose one of the first ideas that came to mind, Will Ferrell comedies. My concept is to produce the 5 idents promoting Ferrell’s films by focusing on his iconic comedy style. Visualizing this by taking quotes from his films and using motion graphics to animate them into idents.
The tone of voice will be one of tongue-in-cheek humor, with the idents being bold, clear and in your face matching the quotes and the type of comedy sampled.
My target audience will be varied from both males and females from the ages of 16 - 40, as the majority of Ferrell’s films i feel have a wide audience themselves catering for mature adults to adolescent teens.
In terms of design my idents will be type based as to portray and emphasize the quotes sampled. My design decisions have been made logically from analyzing existing artwork from a range of Ferrell’s movies considering Typefaces and colours used.
The idents will all be quite fast paced with kinetic type animated in sequence and time with the original quote from the movie.
As i said i will be sampling audio from the films to obtain the quotes, aswell as this i shall have a song in the background that builds up and fades out after the quote ends, this stopping the idents ending abruptly.
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