SNOWBOARD BRAND BREIFS
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BRIEF TITLE
Board artwork
The Brief
Design the artwork for the 2011 Ride DH Board, take this design over a range of hardware and media.
Considerations
Snowboards usually come in a range of sizes, each varying slightly in design. What has already been done? Find out.
What else can these designs be taken to, other boarding hardware? Website / catalogue?
Concept / Proposition
DH Snowboard, What legends are made of.
Target Audience
To be defined, however will be obviously snowboarders, specifically park based riders. What do these people like / wear / buy and why? Style is important.
Tone of Voice
Freestyle, Fresh, Brash.
Background
Ride Snowboards is part of K2 Sports and has been running for 19 years / seasons. They produce high quality long lasting products which they release on a seasonal scale. The board designs throughout these years have had a strong typographic style.
Mandatory Requirements
Snowboard artwork designs across available sizes.
Deliverables
An appropriate presentation of your designs.
Design boards presenting design process and development
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BRIEF TITLE
Product catalogue
The Brief
Design a catalogue for a snowboard brand of your choice, showcasing the brands products of the 2010/11 season.
Considerations
Depending on which brand you choose the products may range from clothing to boards from goggles to gloves. Consider making this product as a range, how can this be done.
Think distribution, where and how will people get this, how can they carry it. Be innovative.
Concept / Proposition
Your ideas and designs should portray you chosen brand in the right light. Find the
concept / rationale behind the brand to find your own concept.
Target Audience
To be researched upon choosing brand. For certain they will be snowboarders / take an interest in snowsport culture.
Tone of Voice
Clear, Positive.
Background
Dependent upon chosen brand
Mandatory Requirements
Printed product catalogue
Deliverables
An appropriate presentation of your design.
Design boards displaying process & development.
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BRIEF TITLE
Merchandise
The Brief
Design & Produce a new clothing line for a snowboard brand of your choice.
Considerations
What is a clothing line?
Make a new sub-brand name or carry the existing logo and name from your chosen brand.
What makes a clothing line, can it be just t-shirts, or is it one or more designs taken over a larger range of products.
Concept / Proposition
Your ideas can take any form you think appropriate for your rationale.
You can choose to treat this clothing line as though it is just being lanched and not able to rely on the chosen brand’s track record, or you can play off the success / popularity of that brand.
Target Audience
To be researched.
Tone of Voice
Will depend on chosen brand and what you feel is appropriate.
Background
Dependent upon chosen brand.
Mandatory Requirements
A designed (proposed) clothing line.
Deliverables
An appropriate presentation of your design.
Design boards displaying process & development.
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BRIEF TITLE
Merchandise
The Brief
Design and produce 5 limited edition T-shirts based on Shaun White, on behalf of Burton. The t-shirts are to celebrate and promote Shaun as a rider and ofcourse promote Burton.
Considerations
What has Shaun achieved within snowboarding, what does he wear, what board does he ride. Nicknames / quotes, these can all inspire design ideas.
Concept / Proposition
Shaun White is many things, but most notably he’s driven.
Your ideas can take any form you think appropriate for your rationale.
Target Audience
To be researched. Shaun’s appeal stretches further than snowboarding, consider this. What is Burtons target audience?
Tone of Voice
Find the tone of voice best appropriate to embody both Shaun and burton.
Background
Shaun White is many things but most nostably he’s driven. He holds many of the highest accolades within snowboarding and skateboarding, and at 23, he’s only getting started. An X games double threat with medals in both snowboarding and skateboarding, as well as a gold medal from the 2006 winter olympics, Shaun White possesses insane skills and instantly recognizable looks. This amazing combination has made him one of the most recognizable sports figures of his time.
Mandatory Requirements
5 T-shirt Designs
Deliverables
An appropriate presentation of your design.
Design boards displaying process & development.
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Some of these are quite vague, this is due to not wanting to fully close the briefs and make them entirely specific. As obviously these could be briefs for any snowboarding brand, at a later date I shall take these and make them more specific to a chosen brand. However before that, I have more briefs to write up for these...
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BRIEF TITLE
Brand Identity
The Brief
Create a brand identity for, Kuna, a new snowboarding company.
Considerations
What is a brand identity? How far can you take it, how far does it need to be taken. Consider existing brands within boarding, research into what they do, do this then go further.
Consider format & forms of media from a range of printed materials to digital design.
Concept / Proposition
Your ideas can take any form you think appropriate for your rationale.
Kuna is a new brand and cannot rely on the track record of other established companies.
Target Audience
For certain they will be snowboarders / take an interest in snowsport culture. Other than that it is up to you who you target this company to OR Refer to Kuna’s mission statement on their beliefs and who they want to reach out to.
Tone of Voice
Kuna believe they are... New, Fresh, Original, Hedonistic.
OR
Take it upon yourself to come up with an appropriate tone of voice concerning the chosen target audience.
Background
Kuna is a new boarding brand, it can either be a company that produces hardware, specific or general, they can also produce other merch such as clothing / accessories. It could be a purely clothing company or specialize in something such as bags. For now it is up to you.
Mandatory Requirements
An assortment of designs / prints / goods combining to make a brand identity for Kuna.
Deliverables
An appropriate presentation of your design.
Design boards displaying process & development.
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BRIEF TITLE
Brand Identity
The Brief
Design a logo as part of a brand identity for, Kuna, a new snowboarding company.
Considerations
Research into existing board company logo’s. It is up to you whether you include the name of the brand in the logo, is there an interesting way to do so? What does a logo do and where does / can it go. As it is a new company you need to get the logo out there and make it rememberable.
Concept / Proposition
Your ideas can take any form you think appropriate for your rationale.
Kuna is a new brand and cannot rely on the track record of other established companies.
Target Audience
For certain they will be snowboarders / take an interest in snowsport culture. Other than that it is up to you who you target this company to OR Refer to Kuna’s mission statement on their beliefs and who they want to reach out to.
Tone of Voice
Kuna believe they are... New, Fresh, Original, Hedonistic.
OR
Take it upon yourself to come up with an appropriate tone of voice concerning the chosen target audience.
Background
Kuna is a new boarding brand, it can either be a company that produces hardware, specific or general, they can also produce other merch such as clothing / accessories. It could be a purely clothing company or specialize in something such as bags. For now it is up to you.
Mandatory Requirements
A finalized logo design
Deliverables
An appropriate presentation of your design.
Design boards displaying process & development.
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BRIEF TITLE
Promotion / Advertising Campaign
The Brief
Create a campaign that promotes one of the 3 main boarding companies, Burton, K2 & Ride. Choose a single or a line of products from one brand, advertise and promote these products or simply promote the brand as a whole.
Considerations
It is up to you what you do, create an advertisement for a product or a range of products or promote the brand in new and interesting ways. Create an event / competition or create various applications of a logo. Design adverts for the web or for printed editorials.
Concept / Proposition
Your ideas can take any form you think appropriate for your rationale.
What has your chosen brand done in the past how can you work from this.
Target Audience
For certain they will be snowboarders / take an interest in snowsport culture.
To be researched upon choosing which brand you want to work with.
Tone of Voice
To be found from selected boarding brand.
Background
These are arguably the biggest players within boarding, however Ride is a sub company under K2 sports which K2 belongs to. Burton is the biggest owning a lot of other boarding brand and companies. All have a specific style which are easily recognised, aswell as their logos which are dominant within their products and visual identity.
Research into chosen brand to find detailed background & necessary information.
Mandatory Requirements
A body of work promoting / advertising your chosen brand.
Deliverables
An appropriate presentation of your design.
Design boards displaying process & development.
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