Logo / Type Development

Summary of recent logo development put together for Crit.

Type Development

These are the experiments of the vectorized images. To clarify my thinking, I've chosen these typefaces as from my 5 type experiments one that stood out to me was Rockwell. So I've taken that, played with both upper and lower case, then I've chosen a type i had used in my first type exp, similar to Rockwell, slab seriff, Aachin STD. Out of these my favourite is actually the uppercase Rockwell designs, (Bottom issuu file). I have previously said that i want to use lowercase as to make the logo look bit more friendly and approachable however i feel the style and design of the type, put together in that kind of composition works well, looks young, friendly & fresh!

Projerct Folder 3

From deciding to stick with this 3d option I took the final 3 typefaces I have chosen and added the first half of the interior design to them, ( the second half of it i plan to be 3 circles down each stem) From here I intend to vectorize the images in illustrator and experiment with the compositions of the letters, this leading on from my earlier experiments with comp.

Project Folder 2.

Thought i would have a go at just drawing some designs the other night, see what different styles i can create. Most were pretty naff more street art inspired which is something i have been planning to try and steer away from due to the typical image of drum and bass. I do however like the liquid / goo like design, a style of drawn type i've used before for non-course related designs. Something to perhaps fall back on.

Experimenting into the range of 3d and border possibilities with the letters separately, some are quite nice but i think the original look of the 3d letter going to the back right still looks best.

Project Folder .

Type Exp .

From advice i received during the 1-on-1 crit i decided to choose 5 basic type designs that i thought had potential and played around with them, considering composition, colour, weight & range of formats. Finding out how the designs fit across a breadth of media.

I tried to vary the designs, trying different things, comps and colour etc! Some work better than others. Out of them all I like the style and outcome of the Zebrawood & Rockwell typefaces. I've drawn my own version of Zebrawood and that should be posted shortly, I want to draw my own to see what it looks like in lowercase characters, i think it might make it more appealing and approachable! It was easier to be more playful and fun with Zebrawood & Rockwell and this is something else i want to emphasise with the logo design.

Iinitial Ideas

What i've started to do, is simply start looking at various typefaces that i think may be usable for the logo and also play around with the composition of the text on its own and also the text with the image part of the logo...

So here i've taken some of my more preferred typefaces and sat them alongside the image, in the same comp as the original logo. Seeing how various weights sit with the image and if any particular fonts work well. During this process and looking back at them now, i don't think any really stand out, the slab-seriff fonts are quite nice and sit more comfortably than the sans-seriff fonts. I also think theres something with the decorative, Rosewood style typeface, something a bit different. However doers it make the whole thing too busy? Im really not convinced by it all to be honest!

Here I've played around with the idea of whether the 'MTA' in the logo should be upper or lowercase, Using some typefaces that i think could work well.

There's reasons to have it upper and reasons to have it lower. Firstly lower case will make it appear a bit more friendly, and approachable which is something i want from the logo, making it open to everyone and that. However MTA is an abbreviation for more than alot records, so it should be in uppercase, i think!? In terms of grammar.Again nothing is really jumping out at me, I think the lowercase slab serifs are ok, but i just don't think using a standard typeface will cut it this time.

Here was just using the family Helvetica to try and create some good looking designs, as to be fair, Helvetica can make anything look decent when applied correctly. Might have a little bit, i did, copy the designs from GiveUpArt agency for Tempa record label, but it i think they look quite nice. One thing i tried having a go at, was to have the 'more than alot' in it so people know how to pronounce it like, Whether i will use this within the actual logo i am not sure, but it is something i will definitely use within the product in terms of range. There's something that is pulling me towards the circus style font, its fun, loud and approachable which is a good description for the music scene i am describing for, well how i'd like for the genre to be seen. S'all up in the air at this moment in time.

Simply playing with the various compositions i can create with the two parts of the logo, i think from these 4 i will either use the image on top or on the left.

Similar label, Hospital have their logo with the image on top and its a very distinctive effective logo, might rob that idea a bit.