These are the net plans for the existing packaging which i shall be following and re-designing!
(Net Plan Research coming soon...)
Monday, 2 November 2009
What is good? Part///TWO/image researchTWO
Music Influenced Imagery///
This is fitting imagery and one kind of style of imagery and layout i could choose to use for designing my package with! This being relevant to the sound system and music, This music being suited to the system due to its bass sound abilities, and the product will be most likely be bought by people who listen to the following genre of music, as i am and did buy the product!
what is good? Part///TWO/image research
Apple Packaging Range///
As i said earlier i admire apple as a company who really package their products well and successfully! The style tending to be a simple design, showing the product cleanly on a white or black background, the box sometimes acting as the shape so each side shows that side of the product!Edited Photos///
Images possibly to be used as the imagery on the packaging, cut off/sharp angled photos!
Cardboard packaging///
I did a collection of all the non-broken or ripped boxes around my house and photographed them!
Doing this shows the variety of cardboard packaging out there, firstly there are the purely functional boxes which are only printed with black ink, for simple instructions/warnings or like the amazon box, advertising the brand/company.
Then on the other hand you have your more designed boxes which help to sell and promote the product! Take the 'The Beatles, Rockband' box for example, this is a big part of the attraction to the product itself, it is its own advertisement, the better looking it is the more effective/more sales it will get. Aesthetically pleasing.
This being what i am planning to do!
What is good? Part///TWO/Feedback
What i got from the first feedback session with Justin, was basically what actions i need to take from here!
. Firstly simplify the message of what makes the product that good!
. Describe and promote the actual sound quality!
. Image production, before i can start with any real designs i need to look at existing imagery and designs, get a feel of what i will design, what look il be going for!
. Start designing the sides of the boxes leading to design development.
What does make the product as good as i think it is!?
=Well the product is that good, as for a non-professional product it is such a loud system, yet the quality of the sound is very high even at peak volume the quality is superb!
no distortion!
Simplifying this down,
the sound is very clear and distinct! and it is as loud as hell! how can i get this across to the customer!?
Using the tech jarg does the job but a lot of people may not understand why it makes it so good, or why the stats are good. So il have to design something to make it easier to understand, my thoughts to answer this atm is to produce a small flyer stating things like as powerful(wattage wise) as something else, pref obscure, make it a bit humerous, light hearted not deadly serious as after all this product is all about pleasure!
Describe and promote the sound quality?
Thesaurus time, using the words, Loud and Clear.
-blaring, booming, deafening, roaring, thunderous, thundering, ear-splitting, ear-piercing, powerful, forceful!
-Clear, crystal clear, Translucent, Distinct, distinctly clear, beautifully etc!
Image production please,
What is good? Part///TWO/Package
The original packaging for the product,
Now this box, this design is not really that good! i dont think!
It comes across as a bit too cheesy for what is a top quality and fairly expensive product! (RRP£349)
Its all fairly 'flashy' the colour scheme runs throughout the Logitech product packaging and i dont think it looks that good! It's very busy over the package as the designers have tried to cover all the box, this is the wrong angle to go down i feel. For a high end product in its field which it is, what i feel would be more appropriate is something more in the style of Apple packaging, simple, minimal, elegant, stylish!
What is good? Part///TWO/
PACKAGES & INFORMS
BOOM.
the reasons for this choice, well i didnt want to make a form of intructions, overall the potential seemed better within packages and informs. More importantly informs allows me to really relate back to the argument in the first part of the brief, this being what is needed for the requirements of this project.
THE PLAN:
to inform why the loigitech z5500 is good, referring to me pre-existing argument!
Form of delivery
im gonna go with designing the packaging for the product itself, the reasons being the pre existing package is rather 'orrible! And furthermore im quite excited about designing something like this at this scale!
Now do i put the information on or in the package?
I think i will put information onto the packaging, however it may be minimal and will more than likely stick to the tech jargon. So i intend to produce a seperate product explaining the tech jargon or general more detail of the info!
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