Friday, 29 January 2010

Movie Season

Digital Storyboard 

During the crits one point came up that my designed logo was a strength out of my ideas and because of this it should be more of a focus point within the idents. 
So i came up with a way that the logo could be the background to the whole ident and with using motion graphics change it so the logo is in full view...


The idea is for the quote to appear in the blue rectangle for the first 7ish seconds then as the quote ends the rectangle moves up as it shrinks, the 'will ferrell movie season' shows then shrinks with the rectangle to show the whole logo. 

Here are a few experiments, playing with the blue border and the transition to the logo design...








Movie Season

Logo Typeface & Colour

Since looking at the relevant movie posters and imagery, i chose to use a colour scheme of White text, yellow subtext/imagery and blue back ground, thus making the idents appear to be in a set. 
The reasons for doing so being due to a lot of the posters/imagery having this colour scheme. Aswell as colour schemes I've planned to either use Helvetica, Arial Black or Impact, so i re-made the logo...


Helvetica Neue Bold

Impact
Arial Black


The one i prefer would have to be impact, its bold, in your face and fits well in the rectangular shape of the logo.

Movie Season

Drawn Storyboards

From the crit i got some feedback about my lack of storyboards, so i went away and drew a few storyboards for my chosen quotes! 

















Wednesday, 20 January 2010

Movie Season

Crit Storyboards

6*
cheeky extra board, a different kind of style altogether! Going for a more subtle approach, a few quotes fading in and out then, classic/serious music playing. Serious and stupid. 









Movie Season

Crit Storyboards 

5*
Another cheeky style, using a mixture of quotes not just one and including the ol logo. 









Movie Season

Crit Storyboards

4*
This design using my previous made quotes, i think this being the most successful out of the designs i made using the quotes. Bright and bold, suiting the subject matter. What i also like about it is the imagery, with the bear. matches. works.
More of this please!









Movie Season

Crit Storyboards

3*
This board, taking one of my quote designs, adding the logo to it and just showing what it could look like, minimal colour, wouldnt be this bland in my final version. 
Its not great but its a start