YCN / Final boards

YCN / Final Resolutions

Taking the same added designs from the photos to the drawings,I feel they work a bit better than the actual photos to portray the idea and concept, plus a good idea of the type, composition they both work well together, it is these two that shall be put onto our  boards. 

YCN / Final Exp

This is the final mock-up for the first scenario, me and Martyn decided to use the tag-line, 'why just dream it' felt it was one of the best ones to use in terms of message and the comp of it within the speech bubble. 

YCN / Resolution 2

After showing Martyn my Freddie drawing and having his approval, i went on to produce another one for our earlier planned photo of a male (me) filling up a car, a normal thing to do, only dressed up as ginger spice in the iconic union jack dress!

Using the below imagery i got to this, i think its pretty darn effective!

YCN / Resolution

From creating a nice lil speech bubble, i took it to each different tag-line and played with the layout of it inside the bubble! My favorites out of them are 'LIVING THE DREAM' & 'WHY JUST DREAM IT' i think it works best when the text fills the bubble as a rectangle taking up most of the white space! I think it works best as it is the easiest to read as a whole and also doesnt put any emphasis on certain words unnecessarily. 

YCN / Speech Bubble

Playing with the idea of using a speech bubble to place the tag-line in, making it fully legible and that! Did my best to draw a bit of a fun speech bubble, furthermore creating something that we could link to the logo in terms of colour scheme. Eventually this shall have 3 layers to it, the outer shadow, the white bow and the text, Blue, White and Red.

YCN / Tag-Lines & Comp

This is all of my experimentation with the layout and comp of the different tag-lines, mostly using the typeface Poplar, which i will use in the final designs / mock ups. 

One problem i found with some of the experiments and that is the type can be hard to read on certain ones. This being due to putting type directly over the image which is generally quite dark (so no black or dark colours) but is also bright in certain parts (so no white in certain parts). I attempted to resolve this by using black boxes with a high opacity setting which worked ok! I also made a quick speech bubble which i think is quite an interesting idea, and one which i may look into a bit further. 

Out of these i am mostly leaning towards the 'Love Music, live it at' but im not fully convinced by them just yet, It all needs more work!