Coverwrap Exp

Finally got back round to working on this other Snowbombing based promotional campaign. Series of coverwraps for the Metro, sponsor of the festival. Instead of having the logo or any mention of the word Snowbombing it will be a search / viral campaign, using the festivals slogan, Musical, Mythical, without equal.
Typo based designs, lets go!


(insert brainstorm page)

I had basically two different ideas for the campaign...
Firstly taking reviews and quotes from critics / magazines / DJ's etc, typographically showcasing these, then having search...musical, mythical, without equal as a secondary thing. This idea I had in mind to either keep in the same style as the publication, or changing it drastically, making it more eye grabbing and more busy.
The second idea was to have 'search, musical, mythical, without equal' as the main focus, using type to get this across.
I chose to start with the latter idea thinking it had more potential...
Playing with a few ideas...












There was something I liked about these designs, think the simplicity of it. and I like those circus themed typefaces, very decorative I know, but when used well, they pay off dividends. Saying this, it really needed more, the title of the Metro, (Which I recreated) grabs the eye so much more than the type, something I need to work around. Tried a few different typefaces...




Again some quite nice examples of type, but again its not enough, I don't feel so anyway.
Then I got banging idea, remember some work I've seen recently and been meaning to put on my context, watch out for that, I explain the idea shortly.