Made a decision on the countdown design. Keeping direct information at bay, keeping in sync with the general concept of the brief. Having it as a secret thing.
So the countdown here, showing days, hours and minutes, which represents the time till Snowbombing, Also having the search slogan from the front.
I wanted to keep the back quite bare, so to have the front being busy and n your face yet the back is a different kind of attracting, with only the one thing really there, draws people in a different way. If both sides were crazy busy I don't think it would be as effective as this.
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