Revised Brief

Brief Title:
I’ve got this mate called Josh

The Brief:
Design & produce a visual identity for a new up & coming music label.

Concept / Proposition:
N.D.N.R Records
Bass driven music, 4 artists one love.


Considerations:
What is a visual identity? How far and how big can you make this, what are the possibilities?
Some of the artists also need some form of a visual identity, a logo is a necessity, anything more is up to you.

Target Audience:
Young, mixed sex, roughly 16 - 30 year olds with an interest in electronic, dance bass driven music.
Who listens to the kind of music, where is it played and who goes there?

Tone of Voice:
Youthful, professional, Underground

Background:

N.D.N.R Records stands for No Dice No Risk. This side of the label specialises in electronic dance music, mainly drum’n’bass, jungle, dubstep and occasionally dub & reggae. The artists signed onto the label are all young male DJ’s based around Leeds, London, birmingham & liverpool. They are, Unkle Filth, Crutch, Tigga & DJ Rory. The label will be constant releasing tracks, remixes & monthly mixes.

Mandatory Requirements:
Visual Identity for NDNR Records.

Deliverables:
An appropriate presentation of your designs.
Boards presenting your design process & development.

. Final logo design for NDNR / 4 DJ's
. Business cards for Josh as owner of NDNR
. Business cards for each DJ, forming a set of NDNR artist business cards.
. Stationary & merchandise set for NDNR:
letterheads, compliments slip, envelope, DJ Cartridges, slipmats, vinyl sleeves, Tee's,
. Merch for DJ's:
Tee's, slipmats and New Era hats.


Studio Deadline:
7th December