These being the first final draft double page spreads. They will be changed if ever so slightly as I need to now go and come up with specific dimensions for the booklet and poster that is yet to be designed.
I purposely left the dimensions till a later point in the brief as I had a specific idea on the look i wanted to achieve with this publication. So designing it first has now made it obvious that it cant be that small, or rather smaller than A4 as I wouldn't be able to have it look anything like this and still be legible. Furthermore doing it this way gives me more time to think of the best context for it. So now instead of being focused on a free handout, in terms of a flyer it shall be a supplement for the metro newspaper as well as related magazines, so Snowboarding ones such as Document and Whitelines. Then like minded music and DJ magazines, such as MixMag & IDJ. As well as this it would be free to have inside skate / snow, general boarding stores, record stores public and privately owned and indoor and outdoor ski facilities.
So the audience has driven the content, the the format by the context and content and the context by the audience and the format.
Monday, 29 November 2010
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