Came up with this idea for a brief few weeks back, finally got round to writing it up, I also have a banging idea for it, I think.
Newspaper Review
The Brief:
Design a series of cover-wraps for the Metro Newspaper promoting Snowbombing 2011
Concept / Proposition:
produce a series of cover wraps for the months leading up to Snowbombing. The designs are to be based upon reviews of the festival from various sources, other newspapers, bands & artists that have played there, online reviews, music sector(magazines etc), snowboard and ski related publications.
Considerations:
Along with the review you need to include some sort of context to show what it is actually for. Do this by means of the logo, type solution, website, secret campaign? Google search? Musical, Mythical, Without Comparison?
Along with the review you need to include some sort of context to show what it is actually for. Do this by means of the logo, type solution, website, secret campaign? Google search? Musical, Mythical, Without Comparison?
Target Audience:
Metro readers - People who use public transport, commuters with their computers! students, the elderly, young workers.
Males and females with a strong passion in music and passion / like for snowboarding / skiing. 18-40.
Tone of Voice:
Promotional, Inviting, Hip.
Tone of Voice:
Promotional, Inviting, Hip.
Background:
Snowbombing is a popular and ever-growing winter sport & music festival. It has been running since 2000 across a number of resorts, however from 2005 it has always been hosted by the Austrian resort of Mayrhofen.
The festival has seen many a great artists play, from Madness to FatBoy Slim, Grandmaster Flash to Dizzee rascal, plus pretty much all the big names within electronic and dance music.
Mandatory Requirements:
Printed, hand-out style holiday brochure.
Deliverables:
An appropriate presentation of your designs.
Boards presenting your design process and development.
Studio Deadline:
7th December
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