Negotiated Briefs

One thing that came to mind when thinking about this was the festival Snowbombing. Its a festival held around the easter period usually in Maryhofen, Austria. It has been going for 10 years and is growing vastly in popularity, getting bigger and better each year. Within the culture of skiing / border this is a very big event, within Europe anyway. As well as that point it has a lot of potential for design work.

After looking into it more closely (without actually going ofcourse) and seeing what possibilities there are I came up with these possible briefs.

SNOWBOMBING BRIEFS

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BRIEF TITLE

Promotional campaign

The Brief

Produce a promotional campaign for Snowbombing 2011. The alternative music festival where the mud is the luxury.

Considerations

There are two selling points to the festival, the music and the snow. How can you capitalize on these, does one carry more importance?

Concept / Proposition

“It’s like Ibiza in the snow”

Target Audience

Consider that the festival attracts all people from around Europe, not just England. Age range to be researched but the audience will be music lovers & snowsport (Ski / Snowboard) enthusiasts.

Tone of Voice

Unique, Young, Daring.

Background

The festival combines the experience of the Alps with some of the best DJ’s in the world.

This will be the 11th year of the festival which has a large range of sponsors from Volvo, MTV, Document Snowboards to Club partners such as Metropolis & Wax:On. Also to be researched.

Mandatory Requirements

Range of products varying over print and screen.

Deliverables

Printed material such as posters / flyers / leaflets / editorial holiday brochure?

Digital Material such as internet banners / Iphone applications

Something inventive / unique encompassing the festival in itself.

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BRIEF TITLE

InfoGraphics

The Brief

Design a limited Snowbombing edition useable piste map for the resort of Mayrhofen. The map should show all the piste runs and lifts as well as including information on the festival, showing where the venues are and the like.

Considerations

Understand the nature and events / activities of the festival. Also consider the town as it is a main feature of the festival. The range of things to include is vast, Piste runs to bars and clubs, how can these all be put across.

Concept / Proposition

“It’s like Ibiza in the snow”

Target Audience

Consider that the festival attracts all people from around Europe, not just England. Age range to be researched but the audience will be music lovers & snowsport (Ski / Snowboard) enthusiasts.

Tone of Voice

Unique, Young, Daring.

Background

The festival combines the experience of the Alps with some of the best DJ’s in the world.

This will be the 11th year of the festival which has a large range of sponsors from Volvo, MTV, Document Snowboards to Club partners such as Metropolis & Wax:On. Also to be researched.

Mandatory Requirements

Designed and printed, fully useable piste map

Deliverables

Design boards showing your design process & development.

Final product

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BRIEF TITLE

Re-Brand

The Brief

Produce a new logo as part of a brand identity for Snowbombing.

Considerations

Understand the nature of the event and target audience in order to create an appropriate solution. Study the existing logo, what could be changed in order to improve.

Concept / Proposition

“It’s like Ibiza in the snow”

Target Audience

Consider that the festival attracts all people from around Europe, not just England. Age range to be researched but the audience will be music lovers & snowsport (Ski / Snowboard) enthusiasts.

Tone of Voice

Unique, Young, Daring.

Background

The existing logo takes a play on the word Snowbombing by focusing on the image of a bomb. Is this too cliche? Could it be done better?

The festival combines the experience of the Alps with some of the best DJ’s in the world.

This will be the 11th year of the festival which has a large range of sponsors from Volvo, MTV, Document Snowboards to Club partners such as Metropolis & Wax:On. Also to be researched.

Mandatory Requirements

Use of the chosen logo.

Deliverables

Design boards showing your design process & development.

Various application of the logo over a range of formats and media.

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Some of the info and detail within the briefs are the same but then again they are all for the same client / subject. Im confident I could get a few more briefs from this festival alone, maybe even 10 but they wouldn't all be very interesting, these are I believe the more exciting ones and are the briefs with the biggest potential within them to really go big.

7 other brief example Briefs,

. Editorial: Design A holiday brochure style print job. Giving all the info on available accommodation and travel etc

. WebDesign: Snowbombing wants to update their website, Design mock ups to be made into the website / or just make the website.

. Tickets: Snowbombing is a great memory, Design the tickets that will be given to all holiday goers.

. Venue: One of the festivals main venue's front sign needs a re-vamp. Design it.

. Sponsor: Volvo are the main sponsor for the event, Create an in-resort advertising campaign for them.

. Sponsor 2: Tuborg is the festivals choice of beverage, come up with a new and unique application of their logo to be placed around the resort.

. Merch: This years festival needs a larger, more contemporary merchandise range, get on it.