One nice thing i did during my summer was i went to Globalgathering, one of the worlds largest dance festivals!
It was truly beautiful! So i chose my word to be 'Global'.
Words to sum up Global:
. BIG . MESSY . DRUNK . SUMMER . LOUD . MENTAL . CRAZY . SURREAL . BIRTHDAY . HOLIDAY . EXPENSIVE . MONEY . SUN . TENTS .BEER . SLEEPLESS . HOT
So i chose a typeface, Helvetica Neue again, this not only because i like it but more so because it is similar to the original word typeface and its easy to work with in terms of adding to etc
I first started by printing out the word global, looking at the words that described the weekend and trying to portray those words within the words, a few ideas being the 'o' was a sun, making one or two letters a bigger Pt size than the others, to represent the big-ness of the weekend! Overlaying the word to portray 'Messy'.
For the colour I wanted something bright and vibrant, representative of the 'rave' culture that dominates Globalgathering.
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