. Well documented design process
. Good analysis of film material
. Vast info based research
. Thorough documentation
. Suitability of tone of voice
. Audio & type work well together
Weaknesses:
. Colour used doesn't reflect existing material
. Logo goes un-noticed
. White type and White background makes it feel empty
. Little kinetic typography research
. Links from research to design direction not clear enough
. Little critical awareness of secondary material
. Not a lot of experimentation with the type motion graphics
Actions to take from this:
. Simplify and make clear my design directions and rationale
. Add to existing research into kinetic type videos
. Create and experiment variations with the kinetic typography
. Look into the use of lighting within AE to create depth and lose the overwhelming 'vectorish' image
. Experiment with colour
. Play with logo, referring to point made on crit feedback sheet
. Play around and tweek with the ending of the idents, focusing on the smooth transition from quote to logo
. Experiment with type being bolder by the use of a stroke.
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