Work Placement / TwentySixDigital

Started today at the fine studio! Its a really chilled out place and the guys i met were all sound as! Didn't really know what to expect from the placement, but thought it went well as far as first days do.

Was given a brief which made me poo a little, I shall upload the brief itself at a later date but essentially the brief was from the company, Planet. The company have a sister-company, who have a website which is an online community for teachers allowing free membership and free resources for lessons to download.

www.prometheanplanet.com

The brief,

To come up with a fun and innovative internet viral, game/piece to promote the Planet brand and to gain more members for the online community.

For the first time, i think ever, i just completely blanked and couldnt think of anything! Nothing came for a few hours, after some deep internet-age and some advise and links from the guys there I ended up with a few different ideas / possibilities for it!

My problem with the brief i thought is that firstly I was unaware of what a viral was, I thought i knew what it was but it seemed like I just wouldnt be able to make anything like that! As for me a brilliant example of a internet viral is this...

I'm here to design like! Not create a piece of comedy and historic gold!

One bad bit of the brief i found also was that the client wanted it to be distributed via facebook, which would be a silly idea in my eyes, as it would only be connecting with existing members!

Then i was directed to something the client had pointed out as an example of what they were looking for, just a smaller budget.

So then i was like, what! I cant make shit like that! So after much thought and general idea bashing for a few hours I came up with some better potential filled ideas. Taking the main stance of, well i will either have a finished product at the end of it, or i will have a storyboard or some kind of proposal idea!

Plans and ideas to follow...

Negotiated Briefs

Snowboard Brand Briefs *2

Some more brand briefs, again these are quite vague in parts and again depends on specific brand / products. Furthermore each can be broken down into several shorter briefs, specially the latter promotion / advertising brief.

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BRIEF TITLE

Brand Identity

The Brief

Create a brand identity for, Kuna, a new snowboarding company.

Considerations

What is a brand identity? How far can you take it, how far does it need to be taken. Consider existing brands within boarding, research into what they do, do this then go further.

Consider format & forms of media from a range of printed materials to digital design.

Concept / Proposition

Your ideas can take any form you think appropriate for your rationale.

Kuna is a new brand and cannot rely on the track record of other established companies.

Target Audience

For certain they will be snowboarders / take an interest in snowsport culture. Other than that it is up to you who you target this company to OR Refer to Kuna’s mission statement on their beliefs and who they want to reach out to.

Tone of Voice

Kuna believe they are... New, Fresh, Original, Hedonistic.

OR

Take it upon yourself to come up with an appropriate tone of voice concerning the chosen target audience.

Background

Kuna is a new boarding brand, it can either be a company that produces hardware, specific or general, they can also produce other merch such as clothing / accessories. It could be a purely clothing company or specialize in something such as bags. For now it is up to you.

Mandatory Requirements

An assortment of designs / prints / goods combining to make a brand identity for Kuna.

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

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BRIEF TITLE

Brand Identity

The Brief

Design a logo as part of a brand identity for, Kuna, a new snowboarding company.

Considerations

Research into existing board company logo’s. It is up to you whether you include the name of the brand in the logo, is there an interesting way to do so? What does a logo do and where does / can it go. As it is a new company you need to get the logo out there and make it rememberable.

Concept / Proposition

Your ideas can take any form you think appropriate for your rationale.

Kuna is a new brand and cannot rely on the track record of other established companies.

Target Audience

For certain they will be snowboarders / take an interest in snowsport culture. Other than that it is up to you who you target this company to OR Refer to Kuna’s mission statement on their beliefs and who they want to reach out to.

Tone of Voice

Kuna believe they are... New, Fresh, Original, Hedonistic.

OR

Take it upon yourself to come up with an appropriate tone of voice concerning the chosen target audience.

Background

Kuna is a new boarding brand, it can either be a company that produces hardware, specific or general, they can also produce other merch such as clothing / accessories. It could be a purely clothing company or specialize in something such as bags. For now it is up to you.

Mandatory Requirements

A finalized logo design

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

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BRIEF TITLE

Promotion / Advertising Campaign

The Brief

Create a campaign that promotes one of the 3 main boarding companies, Burton, K2 & Ride. Choose a single or a line of products from one brand, advertise and promote these products or simply promote the brand as a whole.

Considerations

It is up to you what you do, create an advertisement for a product or a range of products or promote the brand in new and interesting ways. Create an event / competition or create various applications of a logo. Design adverts for the web or for printed editorials.

Concept / Proposition

Your ideas can take any form you think appropriate for your rationale.

What has your chosen brand done in the past how can you work from this.

Target Audience

For certain they will be snowboarders / take an interest in snowsport culture.

To be researched upon choosing which brand you want to work with.

Tone of Voice

To be found from selected boarding brand.

Background

These are arguably the biggest players within boarding, however Ride is a sub company under K2 sports which K2 belongs to. Burton is the biggest owning a lot of other boarding brand and companies. All have a specific style which are easily recognised, aswell as their logos which are dominant within their products and visual identity.

Research into chosen brand to find detailed background & necessary information.

Mandatory Requirements

A body of work promoting / advertising your chosen brand.

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

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