Some of my favourite examples of contemporary package design;
. Nike shoe-box,
Here are two styles from nike for the same thing, One being a vibrant, POW! in your face, possible spot colour design, deffo my bag baby! its simple and effective, logo, brand name, colour!
The other is much more subtle, with nearly all of nike's sub-logos printed in a high opaque setting colour similar to the cardboard itself!
. Johnny Cupcakes t shirt packaging,
After having the lecture from Johnny last year i got to see his products and packaging etc, needless to say, im now a fan, the packaging is personal and just that little bit more special!
It's Heineken, end of.
. Macbook packaging,
Apple is just wonderful, its packaging is no none-sense, bright white and clear. Clever and effective packaging all round. I reckon its gotta be like made in sweat shops or something, its gotta have a negative impact in someway!
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