Brief Two

Brief Title:
I’ve got this mate called Josh

The Brief:
Design & produce a visual identity for a new up & coming music label.

Concept / Proposition:
The music label is actually a set of two labels,

O.D.B Records
&
N.D.N.R Records

It is up to you how you group the two together.

Considerations:
What is a visual identity? How far and how big can you make this, what are the possibilities?
Some of the artists also need some form of a visual identity, a logo is a necessity, anything more is up to you.

Target Audience:
Young, mixed sex, roughly 16 - 30 year olds with an interest in electronic, dance bass driven music.
Who listens to the kind of music, where is it played and who goes there?

Tone of Voice:
Youthful, professional, Underground

Background:
O.D.B Records stands for Our Daily Bread, this side of the label has one main artist, a band under the name of Dumbfound. They will be under a year contract in which the label will publish and distribute the album.

N.D.N.R Records stands for No Dice No Risk. This side of the label specialises in electronic dance music, mainly drum’n’bass, jungle, dubstep and occasionally dub & reggae. The artists signed onto the label are all young male DJ’s based around Leeds, London, birmingham & liverpool. They are, Unkle Filth, Crutch, Tigga & DJ Rory. The label will be constant releasing tracks, remixes & monthly mixes.

Mandatory Requirements:
Visual Identity for ODB & NDNR Records.

Deliverables:
An appropriate presentation of your designs.
Boards presenting your design process & development.

Studio Deadline:
7th December