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BRIEF TITLE
Brand Identity
The Brief
Create a brand identity for, Kuna, a new snowboarding company.
Considerations
What is a brand identity? How far can you take it, how far does it need to be taken. Consider existing brands within boarding, research into what they do, do this then go further.
Consider format & forms of media from a range of printed materials to digital design.
Concept / Proposition
Your ideas can take any form you think appropriate for your rationale.
Kuna is a new brand and cannot rely on the track record of other established companies.
Target Audience
For certain they will be snowboarders / take an interest in snowsport culture. Other than that it is up to you who you target this company to OR Refer to Kuna’s mission statement on their beliefs and who they want to reach out to.
Tone of Voice
Kuna believe they are... New, Fresh, Original, Hedonistic.
OR
Take it upon yourself to come up with an appropriate tone of voice concerning the chosen target audience.
Background
Kuna is a new boarding brand, it can either be a company that produces hardware, specific or general, they can also produce other merch such as clothing / accessories. It could be a purely clothing company or specialize in something such as bags. For now it is up to you.
Mandatory Requirements
An assortment of designs / prints / goods combining to make a brand identity for Kuna.
Deliverables
An appropriate presentation of your design.
Design boards displaying process & development.
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BRIEF TITLE
Brand Identity
The Brief
Design a logo as part of a brand identity for, Kuna, a new snowboarding company.
Considerations
Research into existing board company logo’s. It is up to you whether you include the name of the brand in the logo, is there an interesting way to do so? What does a logo do and where does / can it go. As it is a new company you need to get the logo out there and make it rememberable.
Concept / Proposition
Your ideas can take any form you think appropriate for your rationale.
Kuna is a new brand and cannot rely on the track record of other established companies.
Target Audience
For certain they will be snowboarders / take an interest in snowsport culture. Other than that it is up to you who you target this company to OR Refer to Kuna’s mission statement on their beliefs and who they want to reach out to.
Tone of Voice
Kuna believe they are... New, Fresh, Original, Hedonistic.
OR
Take it upon yourself to come up with an appropriate tone of voice concerning the chosen target audience.
Background
Kuna is a new boarding brand, it can either be a company that produces hardware, specific or general, they can also produce other merch such as clothing / accessories. It could be a purely clothing company or specialize in something such as bags. For now it is up to you.
Mandatory Requirements
A finalized logo design
Deliverables
An appropriate presentation of your design.
Design boards displaying process & development.
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BRIEF TITLE
Promotion / Advertising Campaign
The Brief
Create a campaign that promotes one of the 3 main boarding companies, Burton, K2 & Ride. Choose a single or a line of products from one brand, advertise and promote these products or simply promote the brand as a whole.
Considerations
It is up to you what you do, create an advertisement for a product or a range of products or promote the brand in new and interesting ways. Create an event / competition or create various applications of a logo. Design adverts for the web or for printed editorials.
Concept / Proposition
Your ideas can take any form you think appropriate for your rationale.
What has your chosen brand done in the past how can you work from this.
Target Audience
For certain they will be snowboarders / take an interest in snowsport culture.
To be researched upon choosing which brand you want to work with.
Tone of Voice
To be found from selected boarding brand.
Background
These are arguably the biggest players within boarding, however Ride is a sub company under K2 sports which K2 belongs to. Burton is the biggest owning a lot of other boarding brand and companies. All have a specific style which are easily recognised, aswell as their logos which are dominant within their products and visual identity.
Research into chosen brand to find detailed background & necessary information.
Mandatory Requirements
A body of work promoting / advertising your chosen brand.
Deliverables
An appropriate presentation of your design.
Design boards displaying process & development.
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