Negotiated Briefs

One of the main fields of opportunity within the culture of snowboarding (potential for design) is the brands. The company's that make snowboarding so possible and accessible to the world. Working for any boarding brand or company would be amazing, I feel. What I see as a highly stylised culture some of the design work out there at the moment is shit hot. From the boards themselves, to brand identity, websites to clothing. Its all just wonderful.

These are some Briefs I have come up with so far...

SNOWBOARD BRAND BREIFS

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BRIEF TITLE

Board artwork

The Brief

Design the artwork for the 2011 Ride DH Board, take this design over a range of hardware and media.

Considerations

Snowboards usually come in a range of sizes, each varying slightly in design. What has already been done? Find out.

What else can these designs be taken to, other boarding hardware? Website / catalogue?

Concept / Proposition

DH Snowboard, What legends are made of.

Target Audience

To be defined, however will be obviously snowboarders, specifically park based riders. What do these people like / wear / buy and why? Style is important.

Tone of Voice

Freestyle, Fresh, Brash.

Background

Ride Snowboards is part of K2 Sports and has been running for 19 years / seasons. They produce high quality long lasting products which they release on a seasonal scale. The board designs throughout these years have had a strong typographic style.

Mandatory Requirements

Snowboard artwork designs across available sizes.

Deliverables

An appropriate presentation of your designs.

Design boards presenting design process and development

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BRIEF TITLE

Product catalogue

The Brief

Design a catalogue for a snowboard brand of your choice, showcasing the brands products of the 2010/11 season.

Considerations

Depending on which brand you choose the products may range from clothing to boards from goggles to gloves. Consider making this product as a range, how can this be done.

Think distribution, where and how will people get this, how can they carry it. Be innovative.

Concept / Proposition

Your ideas and designs should portray you chosen brand in the right light. Find the

concept / rationale behind the brand to find your own concept.

Target Audience

To be researched upon choosing brand. For certain they will be snowboarders / take an interest in snowsport culture.

Tone of Voice

Clear, Positive.

Background

Dependent upon chosen brand

Mandatory Requirements

Printed product catalogue

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

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BRIEF TITLE

Merchandise

The Brief

Design & Produce a new clothing line for a snowboard brand of your choice.

Considerations

What is a clothing line?

Make a new sub-brand name or carry the existing logo and name from your chosen brand.

What makes a clothing line, can it be just t-shirts, or is it one or more designs taken over a larger range of products.

Concept / Proposition

Your ideas can take any form you think appropriate for your rationale.

You can choose to treat this clothing line as though it is just being lanched and not able to rely on the chosen brand’s track record, or you can play off the success / popularity of that brand.

Target Audience

To be researched.

Tone of Voice

Will depend on chosen brand and what you feel is appropriate.

Background

Dependent upon chosen brand.

Mandatory Requirements

A designed (proposed) clothing line.

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

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BRIEF TITLE

Merchandise

The Brief

Design and produce 5 limited edition T-shirts based on Shaun White, on behalf of Burton. The t-shirts are to celebrate and promote Shaun as a rider and ofcourse promote Burton.

Considerations

What has Shaun achieved within snowboarding, what does he wear, what board does he ride. Nicknames / quotes, these can all inspire design ideas.

Concept / Proposition

Shaun White is many things, but most notably he’s driven.

Your ideas can take any form you think appropriate for your rationale.

Target Audience

To be researched. Shaun’s appeal stretches further than snowboarding, consider this. What is Burtons target audience?

Tone of Voice

Find the tone of voice best appropriate to embody both Shaun and burton.

Background

Shaun White is many things but most nostably he’s driven. He holds many of the highest accolades within snowboarding and skateboarding, and at 23, he’s only getting started. An X games double threat with medals in both snowboarding and skateboarding, as well as a gold medal from the 2006 winter olympics, Shaun White possesses insane skills and instantly recognizable looks. This amazing combination has made him one of the most recognizable sports figures of his time.

Mandatory Requirements

5 T-shirt Designs

Deliverables

An appropriate presentation of your design.

Design boards displaying process & development.

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Some of these are quite vague, this is due to not wanting to fully close the briefs and make them entirely specific. As obviously these could be briefs for any snowboarding brand, at a later date I shall take these and make them more specific to a chosen brand. However before that, I have more briefs to write up for these...