This is my answer to the first assignment, study a typeface, describing key factors and what not. I chose to do Helvetica. Granted its everywhere in the world, from film posters to music artwork but this is for a reason. It's bladdy' beautiful!
One of the main factors i wanted to showcase within Helvetica was the horizontal tails of the letters and the capital 'R'. It is this r that is for me the most unique part of the typeface, that cheeky little tail. FIT!
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