During the crits one point came up that my designed logo was a strength out of my ideas and because of this it should be more of a focus point within the idents.
So i came up with a way that the logo could be the background to the whole ident and with using motion graphics change it so the logo is in full view...
The idea is for the quote to appear in the blue rectangle for the first 7ish seconds then as the quote ends the rectangle moves up as it shrinks, the 'will ferrell movie season' shows then shrinks with the rectangle to show the whole logo.
Here are a few experiments, playing with the blue border and the transition to the logo design...
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