SNOWBOARD BRAND BREIFS
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BRIEF TITLE
Board artwork
The Brief
Design the artwork for the 2011 Ride DH Board, take this design over a range of hardware and media.
Considerations
Snowboards usually come in a range of sizes, each varying slightly in design. What has already been done? Find out.
What else can these designs be taken to, other boarding hardware? Website / catalogue?
Concept / Proposition
DH Snowboard, What legends are made of.
Target Audience
To be defined, however will be obviously snowboarders, specifically park based riders. What do these people like / wear / buy and why? Style is important.
Tone of Voice
Freestyle, Fresh, Brash.
Background
Ride Snowboards is part of K2 Sports and has been running for 19 years / seasons. They produce high quality long lasting products which they release on a seasonal scale. The board designs throughout these years have had a strong typographic style.
Mandatory Requirements
Snowboard artwork designs across available sizes.
Deliverables
An appropriate presentation of your designs.
Design boards presenting design process and development
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BRIEF TITLE
Product catalogue
The Brief
Design a catalogue for a snowboard brand of your choice, showcasing the brands products of the 2010/11 season.
Considerations
Depending on which brand you choose the products may range from clothing to boards from goggles to gloves. Consider making this product as a range, how can this be done.
Think distribution, where and how will people get this, how can they carry it. Be innovative.
Concept / Proposition
Your ideas and designs should portray you chosen brand in the right light. Find the
concept / rationale behind the brand to find your own concept.
Target Audience
To be researched upon choosing brand. For certain they will be snowboarders / take an interest in snowsport culture.
Tone of Voice
Clear, Positive.
Background
Dependent upon chosen brand
Mandatory Requirements
Printed product catalogue
Deliverables
An appropriate presentation of your design.
Design boards displaying process & development.
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BRIEF TITLE
Merchandise
The Brief
Design & Produce a new clothing line for a snowboard brand of your choice.
Considerations
What is a clothing line?
Make a new sub-brand name or carry the existing logo and name from your chosen brand.
What makes a clothing line, can it be just t-shirts, or is it one or more designs taken over a larger range of products.
Concept / Proposition
Your ideas can take any form you think appropriate for your rationale.
You can choose to treat this clothing line as though it is just being lanched and not able to rely on the chosen brand’s track record, or you can play off the success / popularity of that brand.
Target Audience
To be researched.
Tone of Voice
Will depend on chosen brand and what you feel is appropriate.
Background
Dependent upon chosen brand.
Mandatory Requirements
A designed (proposed) clothing line.
Deliverables
An appropriate presentation of your design.
Design boards displaying process & development.
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BRIEF TITLE
Merchandise
The Brief
Design and produce 5 limited edition T-shirts based on Shaun White, on behalf of Burton. The t-shirts are to celebrate and promote Shaun as a rider and ofcourse promote Burton.
Considerations
What has Shaun achieved within snowboarding, what does he wear, what board does he ride. Nicknames / quotes, these can all inspire design ideas.
Concept / Proposition
Shaun White is many things, but most notably he’s driven.
Your ideas can take any form you think appropriate for your rationale.
Target Audience
To be researched. Shaun’s appeal stretches further than snowboarding, consider this. What is Burtons target audience?
Tone of Voice
Find the tone of voice best appropriate to embody both Shaun and burton.
Background
Shaun White is many things but most nostably he’s driven. He holds many of the highest accolades within snowboarding and skateboarding, and at 23, he’s only getting started. An X games double threat with medals in both snowboarding and skateboarding, as well as a gold medal from the 2006 winter olympics, Shaun White possesses insane skills and instantly recognizable looks. This amazing combination has made him one of the most recognizable sports figures of his time.
Mandatory Requirements
5 T-shirt Designs
Deliverables
An appropriate presentation of your design.
Design boards displaying process & development.
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Some of these are quite vague, this is due to not wanting to fully close the briefs and make them entirely specific. As obviously these could be briefs for any snowboarding brand, at a later date I shall take these and make them more specific to a chosen brand. However before that, I have more briefs to write up for these...
This I found from the blog Coolinfographics.com, the design being for a company representing what it is to work for them, type & colour, touché.
