These are the net plans for the existing packaging which i shall be following and re-designing!
(Net Plan Research coming soon...)
Monday, 2 November 2009
What is good? Part///TWO/image researchTWO
Music Influenced Imagery///
This is fitting imagery and one kind of style of imagery and layout i could choose to use for designing my package with! This being relevant to the sound system and music, This music being suited to the system due to its bass sound abilities, and the product will be most likely be bought by people who listen to the following genre of music, as i am and did buy the product!
what is good? Part///TWO/image research
Apple Packaging Range///
As i said earlier i admire apple as a company who really package their products well and successfully! The style tending to be a simple design, showing the product cleanly on a white or black background, the box sometimes acting as the shape so each side shows that side of the product!Edited Photos///
Images possibly to be used as the imagery on the packaging, cut off/sharp angled photos!
Cardboard packaging///
I did a collection of all the non-broken or ripped boxes around my house and photographed them!
Doing this shows the variety of cardboard packaging out there, firstly there are the purely functional boxes which are only printed with black ink, for simple instructions/warnings or like the amazon box, advertising the brand/company.
Then on the other hand you have your more designed boxes which help to sell and promote the product! Take the 'The Beatles, Rockband' box for example, this is a big part of the attraction to the product itself, it is its own advertisement, the better looking it is the more effective/more sales it will get. Aesthetically pleasing.
This being what i am planning to do!
What is good? Part///TWO/Feedback
What i got from the first feedback session with Justin, was basically what actions i need to take from here!
. Firstly simplify the message of what makes the product that good!
. Describe and promote the actual sound quality!
. Image production, before i can start with any real designs i need to look at existing imagery and designs, get a feel of what i will design, what look il be going for!
. Start designing the sides of the boxes leading to design development.
What does make the product as good as i think it is!?
=Well the product is that good, as for a non-professional product it is such a loud system, yet the quality of the sound is very high even at peak volume the quality is superb!
no distortion!
Simplifying this down,
the sound is very clear and distinct! and it is as loud as hell! how can i get this across to the customer!?
Using the tech jarg does the job but a lot of people may not understand why it makes it so good, or why the stats are good. So il have to design something to make it easier to understand, my thoughts to answer this atm is to produce a small flyer stating things like as powerful(wattage wise) as something else, pref obscure, make it a bit humerous, light hearted not deadly serious as after all this product is all about pleasure!
Describe and promote the sound quality?
Thesaurus time, using the words, Loud and Clear.
-blaring, booming, deafening, roaring, thunderous, thundering, ear-splitting, ear-piercing, powerful, forceful!
-Clear, crystal clear, Translucent, Distinct, distinctly clear, beautifully etc!
Image production please,
What is good? Part///TWO/Package
The original packaging for the product,
Now this box, this design is not really that good! i dont think!
It comes across as a bit too cheesy for what is a top quality and fairly expensive product! (RRP£349)
Its all fairly 'flashy' the colour scheme runs throughout the Logitech product packaging and i dont think it looks that good! It's very busy over the package as the designers have tried to cover all the box, this is the wrong angle to go down i feel. For a high end product in its field which it is, what i feel would be more appropriate is something more in the style of Apple packaging, simple, minimal, elegant, stylish!
What is good? Part///TWO/
PACKAGES & INFORMS
BOOM.
the reasons for this choice, well i didnt want to make a form of intructions, overall the potential seemed better within packages and informs. More importantly informs allows me to really relate back to the argument in the first part of the brief, this being what is needed for the requirements of this project.
THE PLAN:
to inform why the loigitech z5500 is good, referring to me pre-existing argument!
Form of delivery
im gonna go with designing the packaging for the product itself, the reasons being the pre existing package is rather 'orrible! And furthermore im quite excited about designing something like this at this scale!
Now do i put the information on or in the package?
I think i will put information onto the packaging, however it may be minimal and will more than likely stick to the tech jargon. So i intend to produce a seperate product explaining the tech jargon or general more detail of the info!
What is good? Part///TWO/Choice and initial ideas
So to choose what to do?
Brainstorm each idea briefly,
. Packages&Promotes
what to package- the sound system (Product)
what to advertise- a general advertisement for it .tv/poster/newspaper advertisement/ internet page
. An argos page- advertisment like style
. an advert on he box itself, (the box sells itself?)
Packaging for something else advertising the product!
- a coupon/voucher?
. Packages&Informs
packing for the sound system itself
- Techinical information on box, simplified? tech jargon etc
-informing of my argument for why the product is good?
logitech as a company?
Giving obscure info on the product like its as loud as two lions?
Informing on how to use/what to listen to, certain genres etc
. Packages&Persuades
Persuading to buy?
a form of advert, campaign, in a political sense, persuading people to buy by telling all of its good points-basing on my previous found argument for the product.
-Persuading you to think its very good! or that you need it in your life!
. Packages&Instructs
Instructs to do what?
- How to assemble, re-design pre-exisiting
-how not to blow up, humourous angle
- how to set up for different situations/people
.dj's
. for gamers
. for surround sound/home cinema
. computer system etc.
DOES THIS GO ON THE INSIDE OF THE PACKAGE? ON THE PACKAGE? OR OUTSIDE THE PACKAGE? A SEPERATE PIECE ASWELL AS THE PACKAGING?
So to choose from these, what has the most potential, what am i feeling?
...
I'm torn between two,
. Packaging&Informs
. Packaging&Instructs
What is good? Part///TWO/Packaging
Some of my favourite examples of contemporary package design;
. Nike shoe-box,
Here are two styles from nike for the same thing, One being a vibrant, POW! in your face, possible spot colour design, deffo my bag baby! its simple and effective, logo, brand name, colour!
The other is much more subtle, with nearly all of nike's sub-logos printed in a high opaque setting colour similar to the cardboard itself!
. Johnny Cupcakes t shirt packaging,
After having the lecture from Johnny last year i got to see his products and packaging etc, needless to say, im now a fan, the packaging is personal and just that little bit more special!
It's Heineken, end of.
. Macbook packaging,
Apple is just wonderful, its packaging is no none-sense, bright white and clear. Clever and effective packaging all round. I reckon its gotta be like made in sweat shops or something, its gotta have a negative impact in someway!
What is good? Part///TWO
Leading on from my argument for why the Logitech Z 5500 is good, i must now design and produce a graphic response that;
. Packages and Promotes
. Packages and Informs
. Packages and Persuades
. Packages and Instructs
At the end of the day il be designing some packaging for something whether that be for the Z5500 itself or for something else that is either promoting, informing, persuading or instructing for and about the Z5500.
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